In the process of website production, many webmasters will selectively increase the breadcrumbs function, but many webmasters will have some questions about breadcrumbs, and they are not clear, especially for some new webmasters who are just getting started, then "children , Do you have a lot of question marks???".
Breadcrumbs are also called breadcrumb navigation. Breadcrumbs are actually a complete closed-loop path. The main function of breadcrumbs is to help users understand where they are on the website at any time. Next, we will list all the uses of breadcrumbs.
1. Let the user know the current position and the position of the current page in the entire website.
2. Reflects the structural level of the website, which can help (Help) users to quickly learn and understand the content and organization of the website, thereby forming a good sense of position.
3. Provide quick entry to return to each level, which is convenient for users to operate.
4. Baidu has integrated the breadcrumb navigation into the search results, so optimizing the name of each level of the breadcrumb navigation and using more keywords can achieve SEO optimization. The breadcrumb path is very helpful (Help) for improving the user experience.
5. Reduce the click or operation of returning to the upper level page, and do not use the browser's "back" button or the main navigation of the website to return to the upper level page.
6. Don't often take up screen space, because they are usually arranged horizontally and simple in style, and the breadcrumb path will not take up too much space on the page. The advantage of this is that in terms of content overload, they hardly have any negative effects.
7. Breadcrumbs are conducive to the construction of the internal chain of the website. The use of breadcrumbs greatly increases the internal links of the website and improves the user experience.
8. Reduce the bounce rate. The breadcrumb path is a very good way to tempt first-time visitors to browse the site after entering a page. For example, a user searches for a page through Google, and then sees a breadcrumb path, which will entice the user to click on the previous page to browse related topics of interest. In this way, the overall bounce rate of the website can be reduced.