Many people build and operate communities and are very busy, but often they either become dead groups or seem to be very active but cannot be realized. No matter how the adjustment is made, the desired effect will not be achieved. In fact, many people who operate communities do not understand the nature of the community at all, so they do not understand the rules of community operation, and cannot grasp the trend of community development, so it is easy to enter the three major aspects of community operation. pit.
1. Lack of incentive mechanism
A high-quality community cannot do without three elements: a good incentive system, content creators, and high-quality group managers. At present, most valuable content creators in all communities are group owners, and the quality content output by group members is basically zero. Therefore, it is necessary to draw a clear value closed loop for content creators, group managers, event initiators, and other group members, to give incentives to the National People's Congress to make contributions, so that everyone has the enthusiasm to interact and make contributions.
2. The lack of efficient communication makes it difficult to deposit valuable content
A big problem with WeChat group chats is that it is difficult to save valuable content. As soon as there are many chat records in the group, we often overwrite some dry goods content. What you see is saved easily, and you miss the perfect miss if you didn't see the news in time. Most of the community is a group of idlers talking nonsense in it all day long. Other group members occasionally glance at and find that there is no content they need. Naturally, the number of times to read group news is less and less, let alone answer questions in the group to share knowledge.
3. There is no focus on community operations
As the number of communities increases, you will find that the daily work of the operations staff is only to do the daily management of the community, such as sending welcome messages to the group, monitoring the group members who post advertisements in the group, answering questions from the members of the group, and a group A group of people to send some messages and so on. But if you spend a lot of time on these complicated and trivial things all day, then there is no time to do a good job in community operations. In fact, these tasks can be completed by WeChat group assistant tools like Coloring Enterprise Service. After all, the essence of community operation should be the rule maker and user, not the job of an online customer service.
That's all for today.