On the 19th, 2021 WeChat Open Class PRO was held in Guangzhou with the theme of "WeBuild "Start".
In the 2021 WeChat open class, momo, the lecturer of the open class, said that the daily life of WeChat mini programs in 2020 will be 400 million, the number of mini programs used per capita has increased by 25% year-on-year, and the per capita mini program transaction value has increased by 67% year-on-year.
2020 WeChat Mini Program daily active 400 million annual transaction volume increased by more than 100% year-on-year In
terms of commercialization, Mini Program GMV (total transaction) increased by more than 100% in 2020, of which physical commodity transactions increased by 154% annually, and merchants’ self-operated GMV increased by 255 year-on-year %.
It is reported that in the past year, more than 100 million users made purchases through mini programs such as department stores. The monthly GMV (total turnover) of a clothing brand mini program exceeded 200 million yuan, and more than 300 million users used fruit and vegetable mini programs.
In addition, he also revealed the focus of next year's mini program work, including expanding the scene, reducing costs and improving efficiency, enriching operations, data analysis, operational support, and enhancing trust.
Momo said that the most important aspect of expanding the scene is that the entire video number connection is better, achieving seamless connection, fast entry, and establishing a good transaction realization infrastructure. The important strategy of WeChat applet has also changed. This year the applet can open the applet through emails and text messages, "I hope that we can continuously inject ecological water into WeChat."