The landing of Chang'e 5 on the moon has once again brought human eyes back to the starry sky above and the unpredictable future.
From "Star Wars", "Cloud Atlas" to "Interstellar Legends 3", all kinds of high-tech vehicles are essential in science fiction films about the future. In other words, the innovation of transportation is itself a part of human survival and future development.
In order to create a new green technology travel method, on December 9, Yadea held the 2021 Yadea Technology Global Multiplication Strategy Summit in Sanya, Hainan. At the summit, Wang Jiazhong, senior vice president of Yadea Technology Group Travel provides a more environmentally friendly, more energy-saving and more convenient solution." After completing the annual sales target of 10 million units in 2020, Yadea has found a new starting point for greater possibilities in the electric vehicle industry.
| Senior Vice President of Yadea Technology Group Wang Jiazhong delivered a speech at the summit
The change of travel mode is not only a change in lifestyle, but also a social advancement after the optimization of the energy structure, and is part of the sustainable development of mankind. Yadea is trying to become a pioneer and participant in the future of mankind through the combination of energy and technology.
Create the Yadi era
From the perspective of energy, according to the outlook for the next ten years of China's energy revolution, China's energy consumption growth rate will continue to slow down by 2030, and greenhouse gas emissions are expected to reach a peak before 2030.
Under such an urgent reality, not only electric vehicles are anxious, but also two-wheel electric vehicles represented by Yadi. In recent years, under the influence of the Internet, intelligence, new national standards, etc., this once-slowly developing industry undercurrent has entered a period of brand adjustment and market integration, and accelerated its progress towards the next era.
This is an era in which the concentration of enterprises has increased sharply. The number of qualified enterprises has dropped from more than 1,000 to about 400; it is also an era in which the industry is more hard-core and explores the origin of the industry. Driven by technology, the value to consumers and the society The value of the company, and even the value of the future development of mankind, has become the ultimate proposition of the enterprise.
| Dong Jinggui, Chairman of the Board of Yadea Group Holdings Limited
Proposed a "global multiplication" strategy
As a "foreseeer" in the forefront of the industry, Yadea also returns to its origin and "origin". This "origin" is first of all consumers. Regarding Yadea’s consumer-centric concept, Dong Jinggui, chairman of the board of directors of Yadea Group Holding Co., Ltd., further elaborated: “The upgrading of the electric vehicle industry is unstoppable. Yadea will focus on core technologies and focus on the brand image value and product appearance that consumers care about most. The "seven values" of value, product use value, store image value, service value, marketing activity value, and big data value have worked hard to continuously meet consumer needs."
"What Yadea wants to do is to have a long-lasting business, sustainable operation, and to continue to provide products and services that make consumers happy." said Dong Jinggui, chairman of the board of Yadea Group Holdings Co., Ltd., "We are determined to create Yadea's Times." In his opinion, Yadi’s era is not Yadi’s own era, but the era of global green travel led by Yadi.
Technical primer
"Value" can never be obtained from fantasy and empty talk. To truly move toward a new era, you need to hold a "stepping brick" that can knock the door of the era.
In 2015, Yadea awakened from the fierce price war in the electric vehicle industry and put forward the strategic plan of "higher-end electric vehicles", which made Yadea's sales soared by 20% that year, ranking first in the industry, and its high-end in the second year. Sales increased by 63% year-on-year. Since then, Yadea has gained a firm foothold, and while maintaining the number one position in the industry, it is still growing rapidly at 20% and 30% annually.
"High-end" is of course not only an increase in price, it also needs more solid support. Yadea, which is heading for a new era, is also strengthening its own technology and intelligent cognition beyond the "high-end" label in this new era.
At the Yadea Technology Global Multiplication Strategy Summit 2021, Yadea once again emphasized the importance of technology and released smart wireless charging, super fast charging ecosystem, long-life safe lithium battery, super fast charging lithium battery, lithium battery smart detector, high power Six super core technologies of wheel motor.
In addition, Yadea simultaneously released the new products of Guanzhi series, which are mainly "smart ecological pioneers", equipped with ATL/CATL smart lithium batteries, three core components of Guanneng same-level motors and high-energy controllers.
| 2021 Yadea Technology Global Multiplication Strategy Summit introduces Guanzhi series
Strong technical support enables the Guanzhi series to develop an intelligent ecosystem, equipped with GPS positioning, Xiaodi APP intelligent butler and stereo light interactive system. In the future, the Guanzhi series will also be fully integrated into the super fast charging ecosystem that will be deployed. It can charge 80% in 20 minutes, and even support 5 minutes in the future.
| The industry's first high-power wheel motor was released
The lithium battery-related technology released this time has created a prototype of the lithium battery ecology that will subvert the existing experience of Yadea, help Yadea open the door to the future of the "lithium battery era", and become Yadea's brand vision-"creating a new generation of green technology travel lifestyle , Leading the industry to upgrade" the concrete presentation.
Behind this is Yadea's accumulation. In 2019, Yadea's R&D expenses were 386 million yuan, an increase of 26.4% year-on-year; in the first half of 2020, R&D investment was 215 million yuan, an increase of 74.8% year-on-year. Zhou Chao, senior vice president of Yadea Technology Group, said at the summit that Yadea’s R&D budget will exceed 1 billion yuan in 2021.
"Electric two-wheelers are not only an innovation in appearance, nor an addition of a GPS device, but the actual vehicle structure technology, control platform technology, battery, power system, and AI artificial intelligence and other aspects of the vehicle matching. We must do a good job on the ecological platform of Yadea." Zhou Chao, senior vice president of Yadea Technology Group, pointed out Yadea’s future technological innovation direction.
Yadea Multiplication Strategy
In terms of market development, the electric vehicle industry has gone through three stages. The first stage is the market enlightenment in 2000; the second stage is the golden period of sales (before 2013). Electric vehicles replaced motorcycles as the main transportation for people’s daily travel. One of the tools; the third stage is when the two-wheel electric vehicle market enters a period of saturation due to the rapid development of automobiles, and the annual output is maintained at about 30-35 million vehicles.
| Data source: Electric Bicycle Association, China Automobile Association, Caitong Securities Research Institute
With the announcement of the new national standard in 2018 and the official implementation on April 15, 2019, the electric vehicle industry has ushered in a golden period of development. Especially this year, the entire industry has once again entered a growth channel. According to data from the Ministry of Industry and Information Technology, from January to July this year, the output of electric bicycles was 15.501 million, a year-on-year increase of 18.7%.
This year, Yadea also ushered in rapid development. Previously, the annual growth rate remained at 20%~30%, but this year's growth reached 64.10%. At the December 9th summit, Yadea announced that it had reached an annual sales target of 10 million units. Since then, Yadea has become the industry's first member of the club with tens of millions of sales.
Of course, for Yadi, who is about to create epoch-making development, the industry's first and 10 million annual sales target is not the end. Yadi's vision is on a broader future.
"In 2021, Yadea is expected to maintain a healthy and sustainable growth of 25% to 30%." Zhou Chao, senior vice president of Yadea Technology Group, said in an interview with the media that in addition to the annual revenue scale indicators, Yadea is more concerned about product quality With the continuous increase of sustainable strategic investment, Yadea is confident that it can win the future.”
| Senior Vice President Zhou Chao of Yadea Technology Group delivered a speech at the summit
At this summit, Yadea took the "multiplier strategy" as the core, including brand power, product, service, supply chain, etc., which exactly reflected Yadea's strategic vision as an industry leader.
With the release of the six super core technologies in the summit and the new products of the Guanzhi series, Yadea, who is a technical "body protection", is undoubtedly embarking on a fast lane, moving towards the future and new era.
Conclusion
Jim Collins and Jerry Polls wrote in the co-authored "Everlasting Business": "We are proud of our success and celebrate with joy. However, it is only when we figure out how to do better in the future, we can really make Highly motivated.” Yadi clearly understands the importance of future development.
From the “higher-end electric vehicle” strategy in 2015 to the industry’s number one in sales for many years; from the first breakthrough in annual sales of tens of millions of units, to the release of six super core technologies and the Guanzhi series, Yadea is undoubtedly successful. After climbing the mountain, Yadi’s mind no longer stays at the top and the increase in sales figures, as well as the realization of user value, the upgrading of the industry, and the progress of society.
No longer stick to the industry, but lead the industry; no longer stick to the times, but create the times. In the "Yadi Era" that Yadi wants to create, Yadi is "better", it is human travel, and it is the green technology travel plan of the whole society.