As a social networking site with the theme of photo sharing, Instagram is currently the most commercialized platform in the world. For domestic e-commerce and brands who want to expand overseas markets and increase brand awareness, Instagram is undoubtedly the platform of choice.
Next, I will introduce my selected Instagram tools to help operate Instagram accounts and improve Instagram marketing from all dimensions, so as to realize the conversion from fans to customers.
1. Material editing tool-VSCO
features: simple operation, rich functions, one-stop solution for video and picture material editing.
As a visual social networking site, Instagram, if you want to increase followers efficiently, your posts must first attract the audience visually. As the king of filters, VSCO includes more than 200 filters. Easily add the finishing touches to the pictures you take easily and turn them into boutiques to attract the attention of the audience. In addition to rich filter functions, VSCO is also a powerful image and video post-processing tool, including a series of photo post-processing functions such as editing, distortion, contrast, and brightness.
Because VSCO is very cost-effective, for those small brands, there is no excessive budget for content creation. This software can improve material quality through simple operations.
Cost: ￥148/year
2. Operation analysis tool-Hootsuite
features: support to view historical data, and view the operation of your own account through customized reports.
As a professional data monitoring tool, Hootsuite supports multiple social platform operation data detection. Its social media platforms include Instagram, Facebook, Twitter, LinkedIn, Youtube and Pinterest, allowing brands to monitor the marketing performance of social platforms on multiple platforms. Such multi-in-one monitoring can better realize 1+1>2 and improve brand operation efficiency. Customizable and traceable real-time reports provide convenience for brands and merchants to summarize and analyze at any time.
Price: From $29/month.
3. Instagram marketing analysis tool-GugeeData
Features: Multi-dimensional Internet celebrity search criteria Instagram User Search and a full range of expert analysis reports, AI filters false fan data.
GugeeData, as a talent analysis tool, is dedicated to providing brands with the most authentic talent data and realizing efficient social media marketing strategies. Currently, the supported social platforms are TikTok and Instagram. Brands can use GugeeData to combine their target users and budgets to find high-quality talents of different magnitudes. GugeeData's data analysis report screened and filtered the Daren’s false fans, and then deeply analyzed the Daren’s fan data and grass index, so as to avoid the brand's excess investment in fake Internet celebrities.
Price: $299/month, or $10/report.
4. Product sales tool-Bazaarvoice
feature: Embed a link in the personal signature, so that fans can directly purchase online through the link to achieve conversion.
Now Instagram, as the most commercialized social platform overseas, provides merchants with a product catalog function to display products to fans, but it still cannot be purchased directly. However, Bazaarvoice’s Like2Buy link solves this problem for merchants. Merchants can embed this link in their profile. Fans only need to click on this link to select and purchase their favorite products.
Price: $1,000/month
The above are four different dimensions of Instagram operation and marketing-related tools for your reference. I hope it will help brands and cross-border e-commerce companies who want to go overseas for social media marketing.