Vivo has another big move.
From November 18th to 19th, vivo officially released a brand-new mobile phone operating system-OriginOS in Shenzhen. As a new exploration of vivo in the mobile phone operating system, OriginOS shows people the thinking and interpretation of the future OS of vivo.
01
Xi Ge's three impressions of OriginOS
Xi Ge’s impression of OriginOS can be summarized in three: beauty, personality and convenience.
Let me talk about the first one, beauty. I don't know if you have a feeling that the current mobile phone brands on the market, whether it is an Apple or an Android phone, the system UI looks more and more similar. The UI convergence of various brand systems has brought about increasingly serious aesthetic fatigue. Behind this is the weakness of various businesses in UI design.
The emergence of OriginOS has broken the aesthetic dilemma of the current mobile phone system UI becoming increasingly uniform. At first glance at OriginOS, its main interface style tends to be flat, but some icon details and functional components are treated with pseudo-materialization. After combining flattening and pseudo-style, OriginOS does not look obtrusive, but instead presents a kind of The "fresh" style is matched with 4 wallpapers of "vision window", "sky window", "time window" and "behavior wallpaper". The "beauty" of OriginOS gives people a variety of visual impact.
"Personality" interaction is Xi Ge's second impression of OriginOS. OriginOS pioneered a new desktop architecture system-Huarong Grid, and a true "zero-level operation"-atomic components and atomic notifications. Under the new desktop system, "atomic components" can be combined "as you wish" from the smallest desktop unit to determine the presentation of notification content and the interaction of system functions. Under the "Deformer" function, users can switch between multiple window styles and icon styles at any time according to their preferences. Under the "Interactive Pool" function, users can perform operations such as custom operation gestures, call-out locations of the control center, and system navigation modes to achieve "individualization" of the system interface.
"Convenience" is Xi Ge's third impression of OriginOS. The convenience of OriginOS is reflected in many aspects. For example, in the information layer, OriginOS has made important information atomized. When users integrate information notifications with "atomic components," users can get important notifications at different times, thereby achieving efficiency improvements. For example, date, weather, flight information, courier information, meeting reminders, etc.; at the life level, OriginOS has launched a powerful "super card package" function, and uses the commonly used WeChat and Alipay code/payment code/ The scanning portal is integrated. After selecting the travel or payment method, the user only needs to click on the fingerprint to enter the corresponding functional interface. The entire operation process is very simple.
Xi Ge believes that OriginOS will revolutionize people's perception of the "beauty" and "convenience" of the vivo system interface.
02
Open, another feature of OriginOS
Among the three characteristics of beauty, personality and convenience, we have seen some of vivo's thinking about the future OS, but that is not the whole of OriginOS. In addition to beauty, personality and convenience, "openness" is another important feature of OriginOS.
As we all know, ecology is the focus of the system, and it is difficult for a system without ecology to grow. For OriginOS, if it wants to develop and grow, ecological construction is a must.
For this, vivo has already thought about it, and has already begun to exert its strength. It is understood that vivo is currently promoting deeper and wider Internet penetration from two parties to achieve greater ecological win-win. On the one hand, Vivo opens up its complete product matrix, system technical capabilities and platform capabilities to partners by building infrastructure services, and helps them better serve consumers. On the other hand, vivo launched four major traffic support programs: V-Star, Fanxing, Firefly and Spark, and improved the efficiency and benefits of partners by improving the traffic matrix and cooperation service system.
At the "2020 vivo developer conference" on November 19, vivo proposed a series of specific measures from three aspects: "developer empowerment", "vivo platform and technical capabilities", and "IoT ecological construction", and announced It will focus on opening up the eight core capabilities of system reinforcement capabilities, intelligent customer service capabilities, content review platforms, Multi-Turbo capabilities, VCAP, Jovi service platforms, fast application platforms, and cloud testing platforms.
Obviously, vivo hopes to use the hands of partners to promote the ecological development of OriginOS. Only then can the ecological potential of OriginOS innovation become stronger and stronger, and OriginOS can help vivo play a more powerful role in the future competition.
It is understood that in the past year, the cumulative domestic monthly active users of the vivo application store and game center reached 360 million, and the daily distribution volume reached 890 million; in the content field, the monthly activity of video reached 120 million, and the monthly activity of browser reached 240 million; , Vivo has been deeply involved in commuting, travel and shopping scenes, with a monthly activity of 150 million and a monthly usage level of over 1 billion.
Xi Ge believes that with the complete infrastructure and support measures, more than 300 million users and the help of many partners, the OriginOS ecosystem will develop rapidly. By then, OriginOS "atomic components" will greatly enhance its user experience.
03
OriginOS is the deepening practice of vivo's product concept of "consumer-driven and design-driven"
Shi Yujian, senior vice president of vivo, told people at the press conference the reason for the birth of OriginOS: "FuntouchOS has always been the mission of serving users well, and has gained the trust of users over the years. However, we have not stopped working on mobile operating systems. In the era of 5G and the Internet of Everything, especially in the next 3-5 years, mobile phones are still the core and most irreplaceable entrance to the digital world. We have been thinking about what other pain points and needs can be solved? Today, OriginOS brings us a new interpretation and interpretation of user needs. It is the product of pursuing the ultimate user experience.".
Xi Ge believes that OriginOS is not only the product of vivo's pursuit of the ultimate user experience, but also the deepening practice of vivo's "consumer-driven and design-driven" product methodology.
Shen Wei, the founder of vivo, said: “User-oriented, product-centric, making the ultimate products of technology and fashion that make global users excited, surprise, love, and follow is the original intention of vivo!
Under the initial guidance of making the ultimate products that make global users act, surprise, and love, "user experience" has always been the focus of vivo's most concerned products. As early as the beginning of the brand creation, vivo has set up a professional consumer research team, and formed a normal consumer research mechanism during development to drive product research and development. In 2019, vivo even put forward the methodology of “consumer-driven and design-driven” to make products and enhance the perceived value of products. Under the guidance of this methodology, vivo has successively launched popular products such as i-bubble, blue and white porcelain, X1, X3, and X5. In the 5G era, vivo adheres to the product concept of "consumer-driven and design-driven", and continuously increases the research and development of 5G communication technology. It has also established an AI research and development center closely related to 5G, and continues to invest in antennas, radio frequency and other fields. . With strong technology and product update speed that is clearly ahead of its peers, vivo has established a brand image of "black technology" spokesperson among the user groups.
It is said that OriginOS is the deepening practice of vivo's "consumer-driven and design-driven" product methodology, not only because OriginOS has completed the reconstruction of UI interaction logic from the system level, but more importantly, OriginOS makes vivo "consumer-driven and design-driven" "The product concept has been advanced from the overall layout and hardware technology level to the system level.
Xi Ge believes that OriginOS is not only the deepening practice of vivo's "consumer-driven and design-driven" product methodology, but also the innovative spirit of vivo and the soul of vivo mobile phones.