|0x00 What is data operation?
Any business model cannot lack the three basic elements of users, products, and operations; any product requires a good operating system to bring out its value to users. The so-called data operation is to establish the relationship between products and users through data, and data is the core intervention method.
Many people think of operations, and they associate this position with marketing, planning, etc. They require creativity, communication skills, and understanding of business... It would be even better if there were a few more eye-catching cases. How can it be so complicated, as long as the business purpose can be achieved, all means are operations. The simple point is that accomplishing the goal is the first task of operation, and what is the second.
In Internet companies, if the work of operations is subdivided, there are two basic points: one is the conversion of new users; the other is the maintenance of old users. Since operation is not like technology, there is no need to bear system risks, nor is it like products, and no PRD is required, so almost all the more "complex" work will rush to operation. At this time, it is very important to have a systematic framework to solve the problem, and to be able to find out the pain points of the problem through analysis. For Internet business, the most important analysis framework is the data system.
Therefore, data operations, we can simply think of it as using "data" as a system to guide operational decisions and achieve business goals.
|0x01 Data Operation Goal
What is the goal of operation? Why don't we first take a look at what the daily operations are. In most cases, operations need to find their own needs. For example, whether the product is well done, whether it is effective after being put on the market, all need to be operated to do some preliminary research and analysis. After the product is made, we still need to consider how to promote the product, whether we need to cooperate with the market, brand and other departments to prevent possible risks. Finally, consider what our business model is and what means to continue to acquire users