The most intuitive benefit brought by the point operation is to bring new users, retention, promotion, and revenue for businesses; it can not only increase user loyalty, but also attract user consumption, allowing users to pull new private domain traffic for themselves .
Points operation is around the benefits of these points:
1. Increase user stickiness
Generally speaking, users will get a certain amount of accumulated points when they consume at a merchant. The merchant can tell consumers that these points can be accumulated to a certain amount, which can make consumers curious when they can exchange various things in their points mall. Sowing thoughts about consumers' secondary consumption.
Usually we will choose to follow the gradient. For example, the points obtained by spending one thousand can be exchanged for dozens of gifts. As the points accumulate, the exchanged things will get better and better.
Even if consumers see another store next time, they will give priority to spending in your place, because they accumulate a lot of points in your place, unknowingly, increase the stickiness of these users.
2. Attract prizes
Point operation can not only exchange for gifts, as the development matures, merchants can set up a lottery link in the points mall to recover user points.
For example, setting up a lottery carousel, there are physical prizes, there are virtual prizes, such as a lottery with 100 points may be drawn in mobile phones, etc., or 50 points may be drawn.
This point operation can effectively recover the points in the hands of consumers, play a role in promoting, and also satisfy consumers' desire to expand with small.
Of course, the premise is that the probability of obtaining the object must be real, otherwise it will end up in the name of deception. It is best to add a scroll bar for the announcement of the physical winners on the page so that consumers can see hope.
3. Get new traffic
Points operation can also be used to pull new ones, carry out recommendation activities in the points mall, old users recommend new users to register, reward high points, and even get cash coupon rewards. These are the details to satisfy old customers. As for the arrival of new customers, you can give newbies a gift package, so that new customers can stay with joy.
Nowadays, in addition to redemption of gifts and physical lottery, the points can also be used to upgrade the merchant’s membership level and obtain higher benefits and convenience.
Merchants have also invested a lot of effort in this area, in order to better serve users.
Regardless of the point system or point mall, these are one of the ways to improve user quality and retain user rate. A clear understanding of the point operation of the point mall can bring better benefits to businesses.
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Original title: Don't understand the benefits of points operation? These 3 benefits you have to know
Original address: https://www.tongdui8.com/operate/detail/1609145208606/