In order to scientifically and comprehensively evaluate and reflect the development level and characteristics of e-commerce brands in the province, combined with the actual development of e-commerce brands in the province, Zhejiang International Trade Digital Technology Co., Ltd. and Zhejiang Electronic Commerce Promotion Association Digital Trade Research Institute jointly compiled the "Zhejiang E-commerce Brand Index” and grab the TOP100 brand rankings for Zhejiang characteristic industrial clusters such as apparel, furniture and home furnishings, machinery and equipment.
Zhejiang e-commerce brand index index system is formulated in accordance with the principles of operation, systematization and scientificity. It is composed of 5 first-level indicators and 15 second-level indicators (see Table 1).
In terms of index composition, the index system and weight are determined by expert evaluation method. In terms of calculation methods, the use of non-dimensional processing and step-by-step weighted aggregation can more comprehensively and objectively reflect the scale and level of e-commerce brand development. In terms of data sources, the focus is on fully capturing data from JD, Taobao, and Tmall platforms, classifying various e-commerce industry categories, screening out Zhejiang enterprises, and obtaining and collecting statistics required by the indicator system.
This issue released the "Zhejiang E-commerce Brand Index Ranking (Top 100 Bags)". Among them, Hangzhou City was shortlisted for 26 brands and Wenzhou City was shortlisted for 26 brands, ranking the top two in the province. According to the index rankings EAZZ, Changyin, Ouyanglan, Taobao Xinxuan, REDDRAGONFLY/Red Dragonfly, YEARCON/ Yierkang, Niu Zhengzong, Netease Yanxuan, bromen bags/Bulaimei, TOUCENGP and other brands ranked in the luggage category top ten.
15. Zhejiang E-commerce Brand Index Ranking 14th Series: Top 100 Toys
END.
◎Source: Digital Trade Research Institute of Zhejiang E-commerce Promotion Association
◎Editor: Zhou Yuting
◎Review: Wan Qinglai
◎Final review: Chen Xia