Face-swiping payment is based on the payment ecology, combined with the back-end transaction data of the merchant marketing system, and integrated the comprehensive data that the terminal device has sensed for intelligent modeling, helping stores to build more detailed and accurate user portraits, and using big data to solve personalized marketing problems. With the development of 5G, big data, cloud computing, and AI intelligence, Internet giants have moved from online to offline, and they have begun rounds of new retail layouts. The new round of rise is likely to come from offline consumption. Scenario-smart face payment.
Dragonfly is a face recognition payment product launched by Alipay at the end of 2018. It is placed on the cashier counter. Customers enter their mobile phone number when making a payment, and then face the camera for facial recognition. The payment can be successfully completed in a few seconds. As the most widely used face recognition technology at present, "face-sweeping" payment is gradually being commercialized in many places across the country. In large-scale commercial scenarios such as retail, catering, and medical care, self-service cashiers with "face-sweeping" functions have appeared. The figure of the machine. For details on face payment, please Baidu "Henan Zhangyou Electronic Wei"
Alipay Dragonfly's face payment uses artificial intelligence AI recognition technology, which is the same as WeChat’s face payment principle. It uses a non-contact method for recognition, uses a wide-angle camera to collect facial features, and combines biometric technology. And graphic image technology, can be divided into face image collection and detection, preprocessing, feature extraction and comparison, matching real faces through a similar value, can intelligently identify static faces, 3D faces, video remake faces and plastic surgery Human faces are very safe.
The customer completes all transaction links by himself, the transaction efficiency is controlled by himself, the sense of participation is stronger, the young people use it more efficiently, the experience is better, the advertising information is forced to be exposed, the brand and marketing information are increased, and the customer comes to the smart terminal to pay. You will definitely see the ad that is rotating. In the future, carousel advertising content can be uniformly produced, managed, and delivered by service providers to become a free advertising media platform.
Insight into user needs, analysis of passenger flow information, multi-dimensional labels depicting consumer portraits, helping merchants upgrade services, intelligent product selection through sales forecasting, managing warehousing, independent personalized marketing, and unmanned sales technology also make it possible for intelligent store management . Face-swiping payment provides professional one-stop packaging and adaptation services. After receiving the terminal, merchants can directly put it into use. Smart terminal transaction information is synchronized. Face-swiping payment merchant marketing system background, real-time data viewing, easy and convenient reconciliation.
The large-scale penetration of face payment in the next stage depends not only on whether it can meet the needs of consumers, including better protection of consumers’ property and privacy, but also on whether it can meet the needs of businesses, that is, whether Help businesses reduce unnecessary costs and improve their digital operations capabilities.