The battle for face payment has now become the main battlefield for payment giants. From the initial cash transaction, to POS machine swiping card payment, to the current QR code scanning payment. People's payment scenarios are becoming more and more convenient. And when the traditional POS machine drifted away, the craze for QR code acquisition gradually receded, and the era gave a new mission to offline payment-the commercial scenario of face recognition.
At present, both WeChat and Alipay mainly use QR code payment. Low cost, fast recognition, and high accuracy are its biggest features, but the shortcomings are quite obvious. The dependence on mobile phones is too high. "Scanning" the mobile phone, although the possibility of forgetting the mobile phone is unlikely, it is not uncommon if there is no battery or signal. Judging from the recent series of actions by Alipay, it has already made great efforts in the field of face payment.
On the open day, face payment is not just a checkout cashier tool. It will also drive merchants to realize digital operations. In addition to users registering as members, they can also perform operations such as identifying people, issuing coupons, and writing off through the Alipay applet. It also announced that 3 billion yuan will be invested in the next three years to support businesses in their digital transformation. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
Such a vigorous promotion makes people involuntarily related to the situation of Alipay when it promoted QR code payment. Through payment agents to vigorously expand the use of offline merchants, Alipay has achieved in-depth penetration of scan code payment in offline supermarkets, food markets and other scenarios, and achieved a market share of more than 50% in the mobile payment market. At the same time, many agents make a lot of money.
In the offline face payment ecosystem, the Alipay team has contributed a variety of gameplay methods. From the product's own technology to the ideas for operation and promotion, each link has been carefully considered and optimized. Inspired by the era of 5G and IoT, a large number of merchants are making great strides or are planning digital transformation. How to link customers, merchants, supply chains, logistics and warehousing has become a new topic.
Alipay’s Dragonfly II found a solution. Customers are easy to accept the way of digital management. Dragonfly's multimedia screens and intelligent accurate identification methods not only shorten the cash register efficiency to within 5 to 8 seconds, but also increase the conversion rate and receipt rate of member new and member coupons by 5-6 Times. Every innovation in payment methods is a necessity and inevitable result of commercial development. As a hugely innovative payment method, face payment is also the beginning of industrial transformation.
The application of new technologies has created more possibilities for the operation of traditional stores. The emergence of face recognition has also perfectly integrated the consumer experience of past stores with the current commercial form of large-scale, intensive, and chain operations. In a short time, face recognition has become a faster, safer, and even cooler recognition method, which is well known and recognized by the public. The actions of the giants have shown us that using face payment is an unstoppable trend of the times.