03
food and beverage categories copywriting
Every time I arrive at a meal, I
don’t feel that I walked to this small shop
not to meet
someone, but to know the delicacies of my hometown! Peace of mind!
People with hometown feelings should have the deepest feelings. This copy also captures the user's profit-seeking psychology and mobilizes the user's "homesickness and nostalgia" emotions.
home! Maybe you have left before you have it. It's this sour feeling, with deep feelings of nostalgia in the heart, which will make users walk in unknowingly.
04
health products category copywriting
Maybe I’m not born beautiful,
but I definitely want to live exquisitely
xx Ejiao/xx Collagen,
give you a delicate face, amazing face
Grasping the user's emotion of "not being left behind" is both a profit-seeking and harm-avoidance psychology.
Users who are satisfied with their looks will feel that those who are not very good have begun to take care of them, so I need to take care of them even more.
Users who are satisfied with their looks will feel that I was born with mediocre appearance, and I should rely on external forces or acquired efforts to make up for it.
4. How to mobilize user emotions to the highest point?
We all know that there are high and low emotions, the higher the emotion, the easier the transaction.
So when we have a new understanding of the sales power of copywriting through the above cases, how can we mobilize this emotion to the highest level?
This requires us to understand the user's "crash point".
What is the point of collapse? Let us understand from the following examples:
There is a line in the movie "Master of Hypnosis": "How to get a well-trained agent to confess quickly, the most effective way is to torture her only 3 years old."
It sounds cruel, but it is also this line of lines that utters our mentality of seeking advantages and avoiding disadvantages to the extreme.
In addition, we hear such words in our daily lives: You can scold me, but you can't scold my parents. (The injury to the parents at this time is the user's point of collapse);
You can move me, but not my family. (The potential threat to the family at this time is the point of user breakdown);
These gossips that sound extreme are the points of user breakdown. If we can pay attention to and collect them, we can easily mobilize users’ emotions to the highest point.
Just like a copy of the Double Festival (Dragon Boat Festival and June 1st) that I have seen before:
Only after the two
festivals did I realize that only when parents are there, can the festival
be loved! Someone loves!
At the time, this copy caused a large number of micro friends to copy and forward it. This is the power of human emotions.
We can also draw a gourd in the same way and directly turn this copy into a sales copy, such as skin care products, you can write like this:
After I grew up, I realized that only when
parents are there, there are festivals in
xx skin care products.
Let parents be younger for the holidays in the future!
This kind of copy will be more anti-wrinkle and anti-aging than xx, which is the best gift for Mother's Day and has more sales force.
Five, write at the end
For copywriting editing, it is not only about optimizing typesetting, simplifying the number of words, clarifying facts and highlighting advantages... It should also be an insight into human psychology and the refinement of sales logic, especially the selling copy of Moments.
If you really want to improve your copywriting level, this is the growth direction you should pay attention to most.
If this article aroused your emotions, then start acting now.
Today’s sharing is here, for more details about "Looking off the Demon Class"