This year seems to be a big year for the e-commerce industry.
The sudden epidemic in 2020 has put pressure on economic growth, but at the same time it has brought a wave of good news. If only commerce is gathered, this wave of good news has fallen into the e-commerce industry. Live e-commerce, which has been booming since the beginning of the year, has continued to usher in the industry climax this year, ushering in one growth peak after another in the chaos and disorder. In the second half of the year, group buying e-commerce companies began to ferment again. With the entry of various Internet giants, community group buying ushered in the second "Hundred Regiments War".
"Both of these two trends appear in the field of e-commerce. It is actually well understood. Under the envelope of the epidemic, e-commerce platforms have gathered the most attention in the history of e-commerce. A large amount of traffic has flooded online, as traffic is regarded as life. E-commerce platform, naturally, it is impossible to miss this wave of opportunities. Then live e-commerce took advantage of the trend and became a trend." Zhang Bin, the director of Dianbaoo E-commerce Research Institute, said Dianbao is an established enterprise in the domestic e-commerce software service industry and has served so far. Over tens of millions of Taobao shopkeepers help people who want to start a business in the field of e-commerce to open online stores by providing services such as e-commerce operation tools, supply of goods, and training.
In the second half of the year, the main battlefield for community group buying was fresh food e-commerce. Fresh food e-commerce, as an industry that relies particularly heavily on the industrial chain, has always been small e-commerce, and small group buying merchants are the main ones.Although new retail companies such as Hema Xiansheng have appeared in the future, they have failed to occupy the vast majority of the market. . From another perspective, fresh food e-commerce is related to the residents’ vegetable basket, and it is also related to the three rural issues, which has a certain social significance. Changes in the industry are enough to have an impact on the digital transformation of agriculture. To a certain extent, fresh food e-commerce can promote the branding of agricultural products and the standardization of product processing, so as to promote the improvement of regional rural economic benefits.
There is actually a lot of investment behind the development of fresh food e-commerce. In recent years, under the background of the strategy of revitalizing the countryside, governments, state-owned enterprises and financial institutions have continuously invested a lot in the agricultural industry. Fresh food e-commerce is integrated into this background and completed one or several links. At the same time, with the arrival of fresh food e-commerce, some external funds have been brought into this field. These funds have all contributed to the industrial upgrading of agriculture.
But at the same time, fresh food e-commerce entering the agricultural field has also brought many problems. For example, there is still a lack of unified standards in the upstream of industrial linkage. Everyone is fighting each other, and they cannot integrate and negotiate with each other. , This has caused further division of the industry. As far as the entire supply chain is concerned, the current fresh food e-commerce is still inseparable from the farmland to the wholesaler at the place of production, to the wholesaler at the place of sale, and finally to consumers. The excessively long supply chain leads to high costs. The current improvement direction of fresh food e-commerce is to reduce intermediate links and further reduce supply chain costs.
But looking at the entire supply chain, the biggest problem is still upstream. First of all, it is difficult to formulate production standards for agricultural products. Each region has the characteristics of each region's crops, and it is difficult to achieve standardized management. Moreover, the pricing power of commodities is no longer in the hands of producers or farmers, so the increased costs due to standardized production will completely fall back to farmers, which will hinder farmers' enthusiasm for participation.
Although the competition in community group buying is becoming more and more fierce, the final victory is by no means only to see who has the amount of traffic, but to see who has the most ability to change the industry chain.