1: 2: 10! Zhang Xiaolong God Prophecy Video Number

Old readers know that I rarely follow hotspots to write articles. Today I saw Zhang Xiaolong giving a speech in the WeChat public class. I have a little thought. I can’t help sharing it with you. Let’s make an exception.

ps. Today’s title is a bit of a headline party, forgive me.

As the author of the official account, many people advised me to make a video account, saying that video is the future.

Yes, I also think video is the future.

Zhang Xiaolong also said: "Video expression has become a habit of ordinary people, and it should be a theme in the content field in the next decade."

Very agree.

But looking through the current TikTok, Kuaishou and video accounts, almost all of them are refreshing, addictive, and time-consuming videos. Only such videos can attract attention and have a market.

I'm an honest writer who writes technical articles. I definitely can't deal with them, and no one takes care of a technical video.

Some people suggested that I, a middle-aged greasy man, should sit down and share some life philosophies and life chicken soup with everyone. I guess everyone will vomit.

Zhang Xiaolong said that “video-based expression has actually become more and more common for ordinary people”, and he also said that “it is the most difficult for users to publish content to express”.

This is actually not a contradiction, because you can take a video and send it to the video account, but it is meaningless;

The threshold for serious content creation is extremely high (much higher than the official account), the return period is extremely long, and long-term returns are easy to persuade most people.

There is a huge gap between the two. It would be awesome if WeChat can fill this gap.

For a long time, it is estimated that this stage will mainly be performed by Internet celebrities and big V.

Zhang Xiaolong made an assertion in June last year:

One day in the future, the consumption ratio of following, friend recommendation, and machine recommendation among the video playback volume should be 1:2:10.

That is, a person should watch an average of 10 following videos, 20 videos liked by friends, and 100 videos recommended by the system.

Later WeChat background data showed that the ratio was 1:2:9, and Zhang Xiaolong's prediction accuracy was staggering.

Programmers need not only think: if it is a software technology video, which category will it appear in?

Zhang Xiaolong explained that there are two types of content:

One is the knowledge information that you need to use your brain to understand, which is learning;

One type is consumer information that does not require a mental comfort zone, which is entertainment.

Likes from friends means that your friends force you to obtain knowledge information that you may not be interested in. It belongs to the learning category;

Machine recommendation is an entertainment type that allows you to browse your favorite consumer information comfortably by the system.

Not only do we have to think again: Are videos liked by friends knowledge-based? Is it a learning category?

How do I feel that more interesting information is also an entertainment category?

There is a book called "Curiosity", which is divided into categories:

1. Recreational curiosity, commonly known as liking the new and disgusting the old.

Interested in new things, seeing the strange black hole, seeing the crowds together, hearing the weird sound... just want to know what it is.

If you know it, there will be no freshness. That's it, it's boring. New movies, new American dramas, new books, new colleagues, new games... I want to get familiar with it.

The endless videos of Douyin, Video Number, and Kuaishou satisfy this kind of curiosity.

2. Cognitive curiosity is to break the casserole and ask the end

The persistent pursuit of the unknown, if you don't understand, you will never give up. They have planted these things, principles, rules, and principles that they understand into the knowledge tree in their brains, and they are flourishing and growing.

Then, they apply the knowledge acquired through curiosity to practice, connect with the real world, and explain various phenomena.

I think that software technology videos should satisfy cognitive curiosity, so that they can occupy a place in the flood of information:

How does the computer work?

What is the relationship between software and hardware?

How is the network connected?

How is the communication encrypted?

......

But in order to satisfy cognitive curiosity, there is a prerequisite that the duration of the video must be long enough

For a technical knowledge point, let alone a 1-minute video, it may not be clear for 3 or 5 minutes. It is a high probability that such a long video will be submerged in the torrent of short videos.

On the other hand, station B, long video is very marketable, there is a saying: I went to university at station B.

Because there are many excellent courses by famous teachers from famous schools, the content is rich and breathtaking.

These fine lessons are all long videos uploaded by users.

Zhang Xiaolong said:

Regarding long videos, I hope that the video account will gradually accumulate more and more long videos and become a cloud warehouse for long videos.

One day in the future, maybe we will provide a search or recommendation portal so that users can find rich and long video content.

I hope I can go to university on the video account in the future.

There is a hot topic this year: live broadcast .

But live broadcasting has always been closely related to bringing goods.

Zhang Xiaolong said:

Live broadcasting is easier than short video production, because shooting a short video requires content preparation.

The live broadcast does not need to prepare content, it is daily chat.

This is a relaxed expression that ordinary people can produce, and friends are more willing to consume.

The live broadcast is actually not easy at all. A few years ago, I used to live broadcast in the QQ group of Code Farmers, talking about security, caching, HTTPS and other common technologies. This kind of live broadcast definitely requires preparation, PPT, and chart display.

If you want me to come up and improvise, the effect may be greatly reduced.

Or as Zhang Xiaolong said, it’s a little more relaxed, daily chatting, and live-streaming to answer everyone’s questions. This is more casual, but once or twice is okay. What's the point of having more times? Might as well go to the knowledge planet to communicate.

After reading the WeChat public class, I was wondering what kind of soup we can drink with the video account. After this analysis, it seems that there is no soup to drink.

I really want to show my ambitions in the field of video numbers. You must not be confined to technology. Try to break the circle!