After paying with your mobile phone, a lottery turntable will often pop up, and the amazing thing is that you can often win.
Do you think you are favored by Goddess of Luck? In fact, you are just caught in a "sweet" lie.
There is no free lunch in the world. It’s the same to put it on the Internet lottery. Behind the Internet lottery is a huge gray industrial chain. They take advantage of the weakness of human nature and do everything indiscriminately. Many manufacturers make a lot of money. But consumers have nowhere to complain.
So, how does the online lottery make money? Who is to blame for consumers being cheated? Why doesn't the platform resist such false advertising?
Online lottery is everywhere
The online lottery is actually a virtual turntable under the pop-up window interface. Open WeChat, Douyin, Alipay, Tencent Video, Weibo and other online platforms. All kinds of lottery mini programs and related pages can be seen everywhere, even fill out the questionnaire on the online platform , And finally there is a "lottery turntable" link.
The lottery is almost everywhere in the Internet age, but the prizes on the lottery turntable are staggering: one hundred yuan phone bill package, one thousand yuan voucher, one hundred yuan cash red envelope, 500,000 yuan insurance limit.
However, it is difficult for consumers to win. The development of network lottery software generally "leaves one hand". The platform can set the prize content and the corresponding probability of winning at any time through third-party software. In the end, the pointer will "pass by" these prizes. Instead, it will fall on commodity coupons and insurance. "Awards" and "special awards" such as quota point to the next consumption.
In the online lottery, there is a particularly fun thing: you did not draw without losing, the most terrible thing is that you draw. The so-called "grand prizes" and "special prizes" are hidden behind the merchants' marketing routines and even traps.
How does the network lottery routine work for you? How does the online lottery make money?
Since ancient times, I can't keep my heart, and I've never gotten popular. This seemingly fake online lottery can really do a lot of people. Compared with those who really sell goods, the online lottery is full of routines, and its selling ability really surprises you.
There are two types of online lottery, one is paid lottery and the other is free lottery. But whether it's a paid lottery or a free lottery, the big pits that businesses dig for consumers are inevitable.
1. Paid lottery, the probability of winning is extremely low, or even not at all. In the Black Cat complaint, some users have reported that in the CF (Cross Fire) October SVIP buffet lucky draw, they had recharged more than 1,600 yuan and 425 times did not draw a permanent item.
In addition, there are also people who buy things first and then get the chance to win the lottery. It turns out that this is just a scam deliberately fabricated by the merchants to defraud money. The prizes are vain, and the merchants disappeared when they were exchanged.
This scam is on the news. Xinhuanet reported that a party once saw a lottery event on the Internet, claiming that as long as the purchase order is 299 yuan or more, they can participate in the lottery, and the winning rate is 100%. The prizes are high-end mobile phones, luxury brand jewelry, etc., but the thing is bought One by one, there were no prizes. Since then, the suspects called the police, and 12 suspects related to the incident have been criminally detained by the public security organs in accordance with the law.
2. Free lottery, the probability of winning is very high, but there are layers of routines hidden in the merchants. 1,800 yuan cosmetics, 3,000 yuan smart sweeping robot, 1,000 yuan latex pillow... When a large discount hits you, be sure to think twice. Xinhuanet once reported on a piece of news that Ms. Huang from Beijing won a 1,800 yuan cosmetics coupon in the lottery process. After receiving the product, the product was developed as a three-no product. There is no factory name, factory address and contact information. The official answer to Alipay is not satisfied. In the transaction information, the merchant did not leave any contact information and detailed information.
Merchants have issued large coupons to induce consumption, but consumers have nowhere to complain when they buy low-priced and shoddy goods. In fact, dealers just use the form of a lottery to deal with inventory at low prices. Compared with those on Taobao, which are clearly marked for sale, this behavior is fraudulent in a sense.
3. Do tasks to get prizes, squeeze your valuable prizes but not give you. The difficulty of completing this type of task is far beyond imagination, requiring users to waste a lot of time and energy, such as how many group chats you can join in a certain period of time; how many consecutive days you are required to log in before you can withdraw cash; how many friends you must invite You can withdraw cash; there are even operations that require you to bind your bank card, ID card, etc. that may reveal personal information...
In fact, it is the use of lottery activities to gain attention and clicks, trap users' attention to form traffic, and then sell the traffic to advertisers for cash. As for what benefits you can get in the end, it depends on the conscience of the "business".
4. Induce to fill in the mobile phone number and force to open the paid package. Many users have this experience. After winning the lottery, they asked to enter their mobile phone number to receive it for free, but found that this was a big pit. On the complaint website, the user "Little Crazy Monkey Adult Jing" mentioned that she saw a lottery on Mango TV. After she got the draw, she was prompted to send 4G data. After entering her mobile phone number and verification code, she would directly deduct 40 yuan. She successfully opened a 40-yuan 4G National Day exclusive data package. She went to Mango TV to check the relevant data package but she couldn’t find it. If she wanted to cancel the service on China Mobile’s app, she didn’t have the service.
This is purely a partnership fraud between merchants and platforms. Many hidden regulations are not stated. Even if they are stated, they are placed in an inconspicuous place on the interface. Users will not find it unless they look carefully. The seemingly profitless business has huge traps hidden in it.
Why is the small turntable, the big business network lottery always successful?
The "old tricks" that used to fool people on street stalls are now on the front line. Although there is no "seeking" or "internal decision", there are also "black box operations" in the Internet age. The lottery setter can completely let the lottery tray "point where to hit". Consumers are led by the nose by the merchants, and they are invisibly caught in a well-laid trap and become a "lamb to be slaughtered."
But it happened that some people were being slapped. Why?
From a psychological point of view, the temptation of "winning a lottery" to ordinary consumers is huge. Can make people produce "casino money effect"-the previous income will increase the risk appetite of consumers, so it is easy to add money to buy products that you do not know or whose prices are not transparent. Moreover, "winning a lottery" is a windfall, using the guise of "winning a lottery" to give consumers a sense of ownership of opportunities, thus having a greater marginal propensity to consume.
So why are there online lotteries all over the Internet?
First, the cost of making a lottery turntable is actually very low. There are many free fixed templates on the Internet. Users can set the number of prizes, the number of draws, the prizes, and the probability of winning by themselves. After the settings are completed, they can be forwarded to the Moments of Friends or spend some money on the public domain.
Second, a small turntable can bring great benefits to the platform. For every successful user, the merchant will benefit, and the corresponding Internet platform will be able to get the merchant's advertising fee. According to data from market research agency Zenith, the market share of traditional advertising was almost 100% before 2000. Today, nearly half of the global advertising market has been occupied by Internet advertising, behind which is a huge market of up to trillions.
Under the inducement of interest, most Internet platforms adopt a "appeasement policy" for false advertisements. Now, fraudulent online lotteries have once again pushed Internet advertising governance to the forefront.
Internet lottery is essentially an Internet advertisement
Online lottery is an inducing behavior that allows consumers to pay for a specific product. It is a kind of marketing in disguise, and it is also equivalent to advertising by businesses on Internet platforms. At the moment when Internet traffic is peaking and customer acquisition is getting harder and harder, it is difficult for advertisements to differentiate, and lucky draws to send a large coupon has become a secret weapon for businesses, and the effect of customer diversion is also very significant.
The report disclosed by CNNIC shows that as of June 2020, the number of domestic Internet users has reached 940 million, and the average weekly online time is 28 hours, covering almost half of users' leisure and entertainment time. The most important reason why the Internet can quickly swept the world and changed our lives is its free service.
The reason why the Internet can provide free services is largely due to the existence of advertising, and false advertising has also been entangled with the Internet for a long time. In the face of huge interests, sometimes the platform will "because of this."
Fake medical advertisements once caused Baidu’s reputation to burst instantly. For seven years, Baidu has been constantly gambling with false advertisements and established a commercial risk control system of "AI machine review + manual review + manual inspection", but strictly control illegal advertising The act of purifying the order of the advertising market will also directly affect the advertising revenue of the Internet platform.
In fact, in order to obtain better product sales and revenue, it is understandable for merchants to use online lottery marketing in disguise, but selling fake and inferior products, incorrect goods, forced purchase, inducing recharge, disguised fraud... This kind of behavior may constitute the crime of false advertising. In severe cases, he would violate Article 266 of the Criminal Law and be suspected of fraud.
In the name of lottery and marketing, the network lottery is in urgent need of governance. The Internet platform "traffic mining" should also find the greatest common divisor that the platform, users, and advertisers agree with.
Author: rather lack
Article source: Songguo Finance, please indicate the copyright