With many changes such as the reconstruction of the e-commerce industry connection, the acceleration of digitalization, and the improvement of the supply chain, how e-commerce applications introduce new sources of traffic, maintain the rapid growth of the platform, and how to tap the growth momentum of cross-border e-commerce has become the focus of the industry. At the HMS Core. Sparkle e-commerce innovation salon with the theme of "New Scenarios, New Engines and New Experiences" held on October 27th, Huawei's HMS Core e-commerce solution was officially released, providing e-commerce practitioners with new ideas for understanding questions. At the same time, focusing on the comprehensive opening capabilities of Huawei's software and hardware capabilities and cloud capabilities provided by HMS Core, Huawei has joined hands with authoritative data institutions and leading e-commerce platforms to bring developers a feast of application innovation and provide continuous innovation for e-commerce applications. Motivation to upgrade consumers’ online shopping experience.
At present, the competition in the e-commerce industry is mainly focused on the drainage and conversion of user traffic. There are "curves" in every link such as user acquisition and activation, registration and login, product purchase and price comparison, and product order purchase. With the maturity of 5G, AI, and virtual reality technologies, driving the continuous change of the e-commerce industry, consumers are increasingly looking for fresher and smarter consumer experiences, which has brought developers and e-commerce platforms More challenges. At the meeting, experts in the Huawei e-commerce field pointed out that the HMS Core e-commerce solution will fully empower e-commerce developers in precision marketing, smart shopping, and visual experience, so that users can experience more interesting e-commerce shopping and make e-commerce partners more Obtain user traffic efficiently and accurately.
The innovative e-commerce solution based on HMS Core covers the entire e-commerce business flow. In the user acquisition and activation stage, HMS Core helps the advertisements to be accurately reached and pushed to the corresponding user groups; in the user registration and login stage, it can ensure that users are fast and Secure registration and login; in the product purchase/price comparison stage, HMS Core helps e-commerce partners to display and search smart products, and innovate the user shopping experience; in the product order purchase stage, users can experience convenient payment methods.
Realize targeted marketing to directly hit the pain points of e-commerce applications
For many developers and operators concerned about customer acquisition issues, Huawei HMS Core provides a diverse portfolio of solutions. Up to now, Huawei HMS Core has covered multi-scenario traffic entrances and can accurately reach end user groups. Through Huawei HMS Core's Push Kit (push service) and Analytics Kit (analysis service), developers can accurately push event information, new product launches, payment and coupon reminders to target users, effectively increase traffic, and bid farewell to the wide network. "Savage" traffic acquisition. At the same time, you can automatically send new product pre-sales, coupons and other messages to subscribers through subscription messages to improve shopping conversion and increase the stickiness of old users. Through Location Kit (location service), under the premise of obtaining the user's authorization, the merchant can obtain the user's location, send a message to the user within the delineated area of the user's entry, and lead the flow to the nearest offline store.
At the meeting, Zaful, a representative of the online fast fashion brand under Global Tesco, explained in detail the changes after accessing HMS Core Push Kit (push service). Zaful APP Push is currently widely used. It is mainly used to receive push events such as operation promotion activities, hot-selling product recommendations, logistics track change notifications, etc. The indirect sales accounted for about 20-30% of total sales. AliExpress, a B2C integrated e-commerce application, also shared the results after adopting the HMS Core precision marketing plan, and the user's DAU increased by 10%.
Innovative visual shopping experience continues to boost business upgrading
Some links in the e-commerce field, such as product display, product search, shopping process, user evaluation, etc., are also becoming increasingly intelligent. Photo shopping, AR interactive immersive shopping, and live shopping have attracted more users. Through Scene Kit (graphics engine service) users can achieve an immersive interactive shopping experience, because Scene Kit (graphics engine service) can provide a high-performance, low-power 3D graphics rendering engine, providing easy-to-use rendering interfaces for AR&VR and other applications. Bring exquisite and cool visual experience to users. The DeviceVirtualization Engine (device virtualization capability) can turn Huawei mobile phones into a "second camera", helping e-commerce partners to display products from more angles, and visually bring users a more enjoyable shopping experience.
Create smart shopping to enhance user experience
At the same time, Huawei ML Kit (Machine Learning Service) can provide a wealth of visual and language service APIs to create a new visual and language AI experience, allowing developers to quickly build AI applications, allowing users to achieve more free photo shopping, Switch live background at any time and enjoy a fun shopping journey. For photo shopping, after integrating ML Kit, application services can have high recognition accuracy, low response delay, high reliability and high concurrency. Nowadays, ML Kit covers all Android devices. Developers and e-commerce partners can access the service worldwide, making it easy for users to create a smart shopping experience. The Wireless Kit (wireless transmission service) guarantees a smoother shopping process for users and a faster and smarter life.
In terms of search engine, Huawei HMS Core uses machine learning services to input the content to be searched through voice, search for the recognized voice instead of manual input, improve search efficiency, and provide developers with intelligent voice recognition and search efficiency. Provides convenience. At the scene, cross-border e-commerce Hugo.com explained the role of search engines in promoting the development of cross-border e-commerce against the trend in terms of digital capability, marketing power, brand power, etc., increased brand marketing exposure and created a good brand The image enhances the user’s favorability towards the brand.
It can be seen that through Huawei HMS Core, developers and e-commerce partners can not only comprehensively improve their business capabilities, build clear user portraits, but also make advertising and marketing more precise, continuously optimize ROI, and drive sales and GMV growth. Thus forming a strong advantage, breaking the traditional e-commerce development model, and stand out from the competition.
HMS Core is developing rapidly, and Huawei will continue to open up HMS Core's software, hardware and cloud capabilities to empower thousands of industries to accelerate their progress toward smart digitalization, and enable innovative digital services to bring new smart life experiences to more consumers. Wang Yue, director of the HMS Core Platform Department of Huawei's Consumer Business Cloud Service, is full of confidence in the future development of the e-commerce industry. He said at the meeting: e-commerce, as an important growth representative of the Internet industry, is also the fastest growing field in overseas applications. I hope that Huawei’s technology can better serve e-commerce companies and help e-commerce companies build high-quality applications. The HMS ecosystem has become the third largest mobile application ecosystem in the world, and our determination to build an ecosystem has never wavered. In the future, we hope to join hands with our e-commerce partners to achieve success together.
Original link: https://developer.huawei.com/consumer/cn/forum/topic/0201393809908950004?fid=18
author: frost Millennium