People often ask:
Can I reprint articles from other accounts on WeChat official account? Will it be bad?
First throw out my ideas:
Yes, it must.
Let me briefly say:
1. Reprinting is not a shame, on the contrary, you just need to look at some large-size images at will and you will find that they need to reprint every day, and even reprint more than the original amount.
Except for a few characteristic personal self-media, for most WeChat public accounts, reprinting can be said to be just needed.
The editors of these people's accounts spend a lot of time every day to authorize the reprinting of articles, sometimes even more time than choosing topics.
Therefore, many WeChat public account article authorization groups have also appeared. There are also a lot of third-party gadgets that can collect public account articles, such as Tuotu data.
2. What is the purpose of your WeChat official account? In my opinion, it should bring value to users, help them deal with problems, meet user needs, and even help users grow.
As long as it can really help users, talents are connected to users through WeChat official accounts, so that your talents can be used in both directions.
The WeChat public account brings value to users, and users let the WeChat public account play its value. This is the purpose of operation.
Therefore, whether it is original or reprinted, the ultimate goal is to continue to provide good content that meets user value and meets/exceeds user expectations.
Assuming that your reposted content can meet these requirements, then it can, and users will prove that it is right. And many users don’t care who wrote this. What they want is: "Wow, this content is great!"
3. Don't be immersed in originality, or even immerse yourself in misunderstanding of originality. I can say responsibly: original ≠ high value.
This is a point I often mention. The original can only be said to be written by you, and does not reflect any quality issues. Perhaps it is low-quality. Writing by yourself = original, but writing by yourself ≠ quality original.
So, stop saying that I am original, I wrote it all by myself, why is no one read it? Assuming that it is original and is read by others, then the articles of elementary school students should be the most popular, because they are purely original at all.
It must be clear that originality is not difficult, but high-quality originality is difficult.
Therefore, under the condition of limited original output, reprinting is okay, it may be much better than yours.
This is not to encourage us not to be original, but to encourage us to continue to invent value to users through the original + reprint method while improving our original ability.
4. Many people do not reprint the article because they are unwilling to mention other WeChat official accounts on their WeChat official accounts, for fear that fans will follow them.
This is not an isolated phenomenon. Many popular accounts avoid mentioning other WeChat official accounts, worrying that fans will "empathize with each other."
There is a psychological effect called "Murphy's rule", which states that "if you worry about a certain situation, it is more likely to happen."
This is an era of increasingly transparent information. Users will soon know other WeChat public accounts without mentioning them. How can you "stop" them from leaving at this time?
Therefore, the key is not to refrain from reprinting and not mentioning other popular accounts, but to consider how to do talent so that fans will not "empathize with others" even if they know other accounts.
Users value you must be because you also have your shining points, so do it well. This is the biggest barrier to competition.
If your biggest competition advantage is just to defend yourself and the production information is poor, then fans may soon leave you and embrace others.
5. Most reprints are for reducing the pressure of originality.
If you have a strong original ability, then of course write originality. But the completion status is that most of the public accounts are not reproduced because they have no original ability, but because the demand for posting is too large and there is not so much energy.
So many reprints to relieve the pressure of originality.
For example, many accounts push 8 messages every day. If all the originals require too much manpower, and it is simple, the creativity will dry up. It might as well focus on the feature content, and then introduce reprinting to cooperate.
Therefore, reprinting is not for not being original, but for better originality. It is a day to practice originality and don't delay.
Many operators need a lot of article materials for creation, and many official account third-party gadgets can search the official account to accumulate article materials. This kind of gadgets are similar to Tutu data.
6. Reprinting also needs to be suppressed, what does it mean?
When many editors look for reprinted materials, they will look at everything, "Well, this article is good" "Wow, this is also good". Others will completely choose according to their own preferences, this is not feasible.
Reprinting should have one of the most basic principles, which is to satisfy its own public number positioning.
What positioning?
It is your public account that helps "who users" deal with "what problems" in "what scenarios"?
The article you want to reprint must first meet this positioning, otherwise the best article may not match you.
In addition, there is a bit of demand restraint, that is, this content should best match your style, values, and tone.
This is more conducive to the unification and development of your WeChat official account's own style, and makes users "sense of image" stronger.
7. In addition to reprinted articles that fit your own positioning and tonality, you also need to stick to your own style when reprinting articles.
Most reprints are allowed to be adjusted appropriately, such as typesetting, such as the beginning and end of an article.
At this time, it is necessary to "package" the reprinted articles into the unique style of their own public account.
For example, you can adjust the layout of an article. For example, you can add your own unique elements (cover image, recommendations, etc.) to the head, or you can add your own elements to the tail.
8. The original topic selection requires a topic selection library and topic selection group. The same reprint also has a reprint library and reprint group, which can not only improve the efficiency of reprinting, but also make contact with each other as much as possible.
When choosing high-quality reposted content, you must remember one thing: Don’t just look at the reading volume of the other party’s articles. You don’t necessarily have to read a high volume to make a good article. You must make a comprehensive analysis based on the account’s past data. Here is a recommendation for WeChat official account third-party gadget Tuotu data, you can query the official account past historical article data. You can also do a data analysis of the official account to check for omissions.
For example, if you see an article with 50,000 views, it is dozens of times more than your own account. But 50,000 views may be the worst on this account, which is equivalent to 500 views of your own account.
You can't compare the views on others' accounts with your own accounts, but compare with his past data. This is one aspect. You can also see the status of highlight likes and messages.
On the other hand, you must have a keen sense of good content, and after reading it, you must be able to judge whether the content is good or bad, whether there are highlights, differences, resonance points, value points, etc.