If you want to make a lot of money in business, you must first give discounts to customers, and then you can exchange your sincerity.
As far as the current social environment is concerned, compared to ten years ago, business is much more difficult to do, and compared to five years ago, it is much harder to do business.
why? As far as restaurants are concerned, takeaway should be the biggest competitor. In the past, a store served almost one or two kilometers in the surrounding area. However, with the rise of takeaway, no matter whether the business was good or bad before, it will be promoted by the Internet to physical stores. Make an impact.
How to resist such an impact and find a way out? That is to find a way to keep old customers and continue to develop new customers.
One of the world’s top e-commerce platforms like Taobao, every month and every quarter, there will be promotional activities, and there will be a top-tier Double Eleven every year. The same method can be used in physical stores like ours, through young festivals, etc. Wait, do some activities, give discounts to users, leave old customers, and develop new customers.
In fact, to put it simply, it is to stop the flow, that is, to keep the customers who come to your store, so that they can continue to consume in your store for a long time.
There is a restaurant in the Qingshan District of Wuhan, which mainly serves Hubei specialties. The decoration of the whole shop is a bit retro. It is not modern, and it does not look very new, but it is just such a restaurant, which is very well-known in the surrounding area.
After years of operation, it has also accumulated a large number of its own old customers.
The boss, Mr. Hu, used to do small events on festivals, such as giving a dish or something, but such a small discount, customers can’t get much interest. Later, he asked someone to plan an eighth anniversary store celebration event with a 200-square-meter store. 1 million in a day, let’s share the details of the plan below.
I also told you earlier that his store still has a large number of old customers, so when it comes to activities, if these old customers can be retained, and they can be referred to, they will continue to attract and accumulate new customers. , Then it is not a problem if you want to continue to operate for a long time.
Therefore, his plan of activity is mainly aimed at old customers. The specific content is:
1. Recharge 1280 yuan to get 7388 yuan, only for the top 199. The specific gifts include:
1. The face value of the cash stored-value card is 1280 yuan
2. Free meals for one month, worth 1,500 yuan
3. One bed of ice mink velvet blanket in the southern bedroom of China's top ten beddings worth 698 yuan
4. A bottle of Kweichow Moutai 53° Royal Brew is worth 536 yuan
5. Send 2 bags of selenium-rich rice from Anhui, China's top three, worth 512 yuan
6. Free soft-shelled turtle soup coupon or abalone coupon worth 600 yuan
7. Give Jianwu Holiday Hotel a coupon of 100 yuan
8. Gift coupons of 108 yuan for Happy Space KTV (Jianqi Store)
9. Give Lihong Supermarket coupons of 100 yuan
10. Give Jinshengda Auto Repair Service Coupon 1218 yuan
11. Free Suning Tesco (Qingshan Yangang Road Store) consumption coupon 600 yuan
12. Send a 150 yuan coupon for Slow Life Girls' School
2. Recharge 3,000 yuan to get 14,228 yuan, only for the top 99. The specific delivery items are basically doubled on the previous level, such as a cash stored-value card with a face value of 300 yuan and free meals for two months. In order not to take up space, it is omitted here.
3. Recharge 6800 yuan and get 24,288 yuan free, only for the top 19 players. The specific gift items are the same, plus the second grade, and the other is a dragon and phoenix jewelry platinum diamond ring worth 1988 yuan.
So, don’t you lose money by sending so many things? How does the store make money?
We can see that the items he gave, the first cash stored-value card and the second free meal, as well as the sixth soft-shelled turtle soup coupons and abalone coupons, were all consumed in his store. The remaining 9 items are all diverting customers to other cooperative merchants for consumption.
All the money in the cash stored-value card is consumed in my store. And for one month of free meals, only 50 yuan is deducted each time, and the excess part needs to be paid for by yourself, and if it does not come on the same day, it is void and does not accumulate. Therefore, for such a free meal, customers only need to order one more dish or even drink a little drink, and as more people recharge, the cost-sharing is very small, which can easily be offset.
The other 9 items that are given away require customers to go to other stores to collect them by themselves, such as bedding. After the customer passes by, if they buy other items, they will also give him a part of the drainage commission for this restaurant. , Like Moutai, these customers can also cooperate with them if they consume in his place in the future, and draw customers from cooperative businesses to their own stores.
And like KTV, Slow Life Girls’ School, supermarkets and Suning.com, these are all vouchers. As long as customers consume, they can get a part of the commission. In fact, his entire activity plan is basically that he didn't spend a lot of money, and the other things he sent were taken from other stores to help them divert traffic.
In fact, we can do our own business activities in the same way. As long as you can give real benefits to the cooperative business, it will be easy to cooperate and make money together.
In the end, this event only collected nearly 1 million on the day of the celebration. In many of our stores, activities are often small and small, doing business, especially if you want to do big business, you must be a little proud. You don’t have so many things to give away. Others have them. The key is whether you are willing to find a way to get these things to serve your business.
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