中国的白酒世界闻名，白酒是水与火的产物，它独特的更代表着中国人的精神和气质。在酒水行业中，酒的价格高低不等、利润空间也大，这让一些人通过假酒来谋取暴利，不仅欺骗了消费者，同时给企业带来了严重的损失以及影响企业形象。
在这新消费颜值经济市场下，企业在白酒包装设计和二维码防伪追溯这两者兼顾消费者视觉效果与消费安全的双重特点，既要符合人机功能和效用，又要有一定的审美因素，使之具有物质与精神的双重价值。
1. Packaging design
Liquor packaging design starts from the aspects of materials, packaging, safety, etc. The materials can highlight the grade of liquor; the design style is the most intuitive embodiment of culture and has irreplaceable uniqueness; product safety should be done to prevent alcohol Volatile and damaged wine container.
2. Two-dimensional code anti-counterfeiting traceability
In order to cater to and seize market business opportunities, after companies release their products to the market, they need to take full advantage of the anti-counterfeiting traceability query and QR code marketing functions. Use the one-object one-code code function to attach a QR code to each bottle of liquor to provide a unique identification; provide anti-counterfeiting traceability query function for each product information, and provide a query channel for consumers to identify true and false liquor when shopping; enable two-dimensional Code marketing activities, scan the QR code to send points, draw red envelopes, and redeem points for prizes, etc., to increase stickiness and interaction for enterprises and consumers, and ultimately play a role in promoting sales.
中国的酒文化根深蒂固，而白酒的地位更是不可撼动，随着白酒消费市场的成熟化、细分化，消费群体的年轻化，商品品牌、精神价值及文化与情感的诉求越来越多地通过白酒包装设计和二维码防伪溯源营销功能来传递。
在颜值革命的新年代，我们的生活正在被重新定义，也让各种传统企业在消费升级浪潮中焕发出新的生机，二维码防伪追溯为企业部署新的市场格局和机会创造了更多机遇。
爱码物联全流程智慧溯源系统，使用爱码saas发码功能，给每个产品分配唯一的数字身份，并以二维码标签为实现载体，印刷后可粘贴在产品包装上。通过这个标签，消费者扫码即可实现追溯产品信息、参加营销活动、获得积分、兑换礼品、查看企业信息、线上复购等多重功能。