The first method is to find a domain name that has not been registered and have a program to run it out. Then the registration fee will generally not exceed one hundred yuan, and the annual renewal will be fine.
The second method is to determine a desired domain name, query the information of the domain name owner, find out the email and phone number of the domain name owner, and then use your bargaining power.
1. Private acquisition, learn the meeting price, skillfully use negotiation skills
First of all, decide whether it is a one-time purchase or a one-year payment, and then negotiate the price.
01. Know the experience of the boss
It is good not to expose your own wealth. Take a look at Zhihu's approach, and use a third party in a small city to send emails. Or pretend to be white, the poorer the students, the better, and the price will naturally come down. This is one of the negotiation skills.
According to Zhihu CEO Zhou Yuan, "We didn't use the program to "run the domain name", we brainstormed. If you want to know, go to inquire, bargain, and buy. When buying specifically, I heard people say that buyers in third- and fourth-tier cities are more cared for. We used an IP in a small city to send emails to the holder, and the price dropped. "
02. Shocked
We all know about buying things. If you express your interest too early, you may not be able to negotiate a price. I even suggest that you can speak out, after confirming the domain name you purchased, check the other domain names in the domain name holder's hands, pretend to buy this domain name, showing that the price is too expensive, and then ask other cheap domain names, you can get a low price In his opinion, the price of one is just a change of domain name.
Of course, this step is still the first step, pretending to be a poor man.
2. Special operation: Turn buying a domain name into a marketing madness
Of course, if you can afford a sky-high domain name, and you can get on top of the hot searches on major sites overnight, do it all. It is more effective than the usual marketing methods that the marketing department wants to break their heads.
Let’s talk about Xiaomi’s high-profile purchase of domain names. Xiaomi changed the domain name to http://mi.com before. It cost 3.6 million U.S. dollars (approximately 25.43 million yuan), and was reported by many media as a good thing for the heavenly generals, which is better than winning the lottery. But those who are familiar with domain name investment know that Lei Jun is one of them.
How much is gained from another wave of marketing in the stir-fried market? This matter has become everyone's after-dinner talk. Of course, the premise is that your product is mature and the company can afford it.
Third, the formal platform, the price is transparent
Alibaba Cloud once acquired the domain name giant Wanwang, and now it also has a trading platform. Clearly mark the price, there is no sky-high price, no need to play poor skills.
Mainly, I appreciate the team’s philosophy, which is to buy a domain name as easy as Taobao. After all, there are so many pits in domain names, and having a transparent platform is good for this industry.
When it comes to this, I still talk about industry problems. The industry of building a website is really diverse, but it is often that good things do not go out, and bad things are spread thousands of miles away. Especially the resolution and filing issues that follow after the domain name purchase.
If you don’t understand this line, you may have overlooked this matter. In addition, some teams have handled this aspect very improperly, and directly left the filing problem to the customer. This caused many people to complain, and the service was very bad. Search will also see a lot.
We also made a one-click analysis and filing based on this common problem. On the one hand, it improves the speed of website production, and on the other hand, it helps ordinary people build websites smoothly, but this is only one of the common ways to build websites on the market.
After all, the purpose of buying a domain name is to build a website. Let me introduce the four common website building methods on the market: self-service website construction, template self-service website construction, semi-custom website construction, and full-custom website construction. Then I recommend other suitable website construction service companies.
(1) Self-help station construction
Suitable for companies with technical teams or technicians, as well as individuals or corporate users who have a strong need for independent design
Basic process: independent purchase of domain names, filing (no filing required in Hong Kong and overseas), purchase of server space, independent development of programs or use of open source code, front-end design, and maintenance of SEO optimization and subsequent website operations.
It is recommended to purchase servers from Alibaba Cloud, Tencent Cloud, Huawei Cloud, and Baidu Cloud. In view of this method, it is generally the choice of professionals, so I won't say much in this part.
In addition, Wordpress, a self-help website building tool, is recommended on the market. It is only a blog program, not a content management system. Not suitable for building commercial websites, there are pits everywhere, and the security loopholes are huge.
According to Sucuri's report, WordPress is the most hacked CMS platform in the world. If it is a personal study to test the water, it can be fun.
(2) Self-service template construction
It is suitable for individual studios and small and medium-sized enterprises that do not have technical teams or technicians and have no special needs, and the budget is clearly limited. The annual fee ranges from 300 yuan to 2,000 yuan, which is to buy according to the year.
Foolish operation, ready to use. Follow-up operation and maintenance of the website are provided by professionals from the website construction company.
(3) Semi-customized website construction
Small and medium-sized enterprises are preferred, the budget is relatively generous, and the project fees range from 2,000 to 10,000. The website will provide professional designers for style design according to customer requirements, that is, page design. A lot of technical development is no longer required, which greatly improves the efficiency of site construction and reduces the cost of site construction.
This model is the standard site building model initiated and promoted by the original China Wanwang (now acquired by Alibaba Cloud), and is the mainstream site building model in the market now.
Warm reminder: Be sure to pay attention to the issue of renewal. If the relevant company does not mention it or is vague, there may be a substantial price increase in the second year. After the budget is exceeded by a large amount, the website can only be closed, or unreasonable renewal prices will be accepted.
(4) Fully customized website
It is suitable for large groups that have special functional requirements and value the personalized design of the website. The budget is sufficient and generous, generally around 200,000.
Customized service, the design and construction of the website are completed by professional designers and technicians of the website construction company. Follow-up operation and maintenance are operated by professionals provided by the construction company. After purchase, you can enjoy the treatment of Party A.
But in fact, for more than 90% of companies that need to outsource their website construction, they don’t need this kind of website construction method. Semi-customization can meet the functions required by corporate pages. After all, the biggest need to build a website is follow-up marketing, and there is no need to use various website functions. Smart companies, such as large companies like Kappa, use Alibaba Cloud's semi-customized services to build, with sufficient functions.
With reference to the pricing of the three major companies, Alibaba Cloud and Baidu Cloud are recommended for template and semi-custom website construction, and Chinese enterprises are recommended for customized website construction. But for companies with ample budgets, they are free to choose.
Finally, a warm reminder: you can keep all mainstream suffixes to prevent vicious competition.
About the author: North Ke, Cornell University CS (computer science) Masters, serial entrepreneur, currently in the establishment of Ali cloud technology research and development team where he served as senior algorithm engineer, intelligent hatching website builder.