Written exam overview

The first round of hurdles for Internet product managers is a written test. Mainly used to test the basic thinking and breadth of knowledge of job applicants. The written test is generally divided into offline and online two types. The content of the examination questions is relatively flexible, with question types such as line test, product manager skills, short answer questions, multiple choice questions, etc., and even a complete product planning and design question will be tested as a written test.
There are certain differences in the writing and interview content of different companies. In the preparation process, you should read more about the experiences and questions shared by others, so as to know the type and content of the written examination questions of each company.
Take the written test of some Internet companies in 2014 as an example:
Tencent: offline written test, line test questions plus two product analysis questions.
Alibaba: Online written test, based on a big topic, make a task proposal, and submit a PPT of more than 10 pages, such as planning activities for Tmall and promoting product plans of QR codes.
Baidu: Offline written test, two 50-point questions each, are product analysis and design questions. Different cities have different written test questions, so Baidu's autumn recruits this time have a variety of topics, including search, maps, big data, O2O, and mobile product design.
IQiyi: Offline written test, nearly 10 short answer questions, covering Internet term explanation, Internet phenomenon analysis, product examples and analysis, estimation questions, logical calculation questions, comprehensive design questions, etc.
Quick (Xiaoju Technology): Offline written test, two major questions of 50 points each, one is an estimation question and the other is a product design question.
In general, the written test compares basic skills, and the dimensions of the test are within the following range.
1) Product knowledge: Product knowledge is the basic skill of the product manager, which runs through the entire implementation progress of the product. For example, what is a wireframe, what is rapid iteration, etc. The basic knowledge of the above various product managers can be obtained by reading various product books. The reference reading order is "Everyone is a Product Manager" and "From layman to BAT product" "How far is the manager", "Yes, product manager", "Networking", "20 compulsory courses for product managers" and so on. Of course, reading ten thousand books is not as good as traveling thousands of miles. It is the kingly way to intervene in the actual product completion process.
2) Internet knowledge: It mainly involves various professional vocabulary frequently quoted in work, and will be used in a large number of reasons for product design and product measurement. Such as what is Murphy's law, what is long tail theory, etc. This kind of Internet knowledge can be learned from reading related web articles. Recommended reading platforms are Zhihu, 36Kr, Renren is a product manager, and Yiouwang.
3) Hot knowledge: The Internet is changing rapidly, and the vision and industry sensitivity of product managers will often become the content of examination. For example, what are Jack Ma and Wang Jianlin's betting? Explain the ice bucket challenge. This kind of Internet current affairs hotspots can be read from the WeChat official account. Recommended WeChat official accounts include i199it, techxue, etc.