The three elements of time, space and object (event) constitute a scene. Changing any of these elements will enter a new scene, and the other two elements will also change accordingly. From the product point of view, changes in the three elements can allow a product to enter from one existing scene to another, perfecting the product's scene matrix. Even through the combination of the three elements and the division of different granularities, a brand-new use scenario is created, enabling the product to enter the blank market to achieve new expansion and growth.
time
We look at the time of the first element of the scene. Time is more linear and uniform than the other two elements, space and objects, and has a unified standard measurement unit, minutes, hours, days, etc. Each different time unit corresponds to a new scene, which contains specific requirements. For example, when you have 2-3 hours free, you may choose to watch a movie. When this time is shortened to 1 hour, you may choose to watch a TV series. When the time is shortened to 3-6 minutes, it will be changed to a short video, paragraph or GIF picture. The same method applies to retail. If you are on a busy working day, you will use 2-3 minutes to buy a bottle of beverage on the company's vending machine or retail. During the lunch break, I will spend 1 hour in the street shop 7-11. On weekends, I will use 2-3 hours to go to Wumart or Wal-Mart, or to go shopping. And every month, I will concentrate on purchasing at Metro or Sam's Club for half a day. The above example is not absolute, but it represents the rational life habits of most people, or the most efficient way to use time. This is why a bottle of the same drink sells for 3 yuan in a large supermarket, but it is twice as expensive in a vending machine or a small street shop, but it is still bought by people.
Next, we enumerate some products in the video, travel, and tourism industries, and divide the scene and the corresponding products and product matrix from the time dimension. The content, experience, and monetization methods corresponding to different time granular scenarios and products are completely different. Smaller time granularity