In Lingwu City, Ningxia, Ms. Wu, who has just started a business, opened a fresh fruit store. Recommend by friends, open a fruit fresh applet mall platform in Muyu Shop, relying on the fruit fresh store + applet operation model, its fruit fresh applet has achieved a turnover of more than 300,000 in just one month , The highest daily sales of 20,000+, the number of users up to 2000+ breakthroughs, through this case, let us take a look at how to go the way of the apple fresh fruit merchants!
1. Online and offline linkage, open up powder suction entrance
1. Offline physical store guidance
When a customer places an order in a physical store online, they can choose to pick up the service at the store. At this time, the merchant can place a promotional leaflet in the package and inform the customer to use the coupon online to enjoy the discount, and guide the customer to add a micro signal to take the offline The user guides online, and since its implementation, the number of left-handed and fresh-day users has reached 2,000.
2. Online drainage
Drainage in the circle of friends: After adding the customer's WeChat, the store clerk shares the posters of the products to the circle of friends through the exclusive poster promotion tool, and regularly forwards the daily activities of the online mall in the circle of friends to guide users to purchase.
WeChat group drainage: Daily specials, weekly group products, and hot products are regularly launched in the group to promote customers to place orders. Before pushing, you need to pay attention to two points: one is stocking and the other is delivery. The average customer is very fast on fresh products and delivery, and chooses a high-speed and stable courier company to cooperate with when shipping, so that the user experience is very good.
2. Community distribution to improve performance
In order to improve performance, Zuo Shengyou freshly used the distribution function of Muyu Xiaopu to openly recruit distributors to the city. Distributors share distribution products, users place orders, and Zuoshengyouxian will deliver the products to buyers at the specified time. The relevant person in charge said that the distributors can currently drive 40% of the store's performance.
1. Composition of distributors and recruitment channels
Start the recruitment of "distributors"
Set up a distributor recruitment entrance on the homepage of the mini-program store, and in the distribution center, share the mini-program store to WeChat groups or WeChat friends or generate posters to the circle of friends through exclusive posters, promotional products, sharing stores, inviting distributors and other money making tools After the other party authorizes to log in, it will directly contact the customer of the invitee to increase the recruitment and promotion of distributors.
2. Distributor selection mechanism
Recruitment period: Set the threshold for distributors, you can become distributors by purchasing commodities through the invitation code and the specified commodity form.
Evaluation period: The evaluation period can be set for 7-10 working days. During this period, distributors need to understand the distribution mechanism to meet the conditions and can enter the regularization period.
3. Distributor reward mechanism
Sharer rewards and inviter rewards
Each product is successfully shared, the distributor reward is about 5%, and the inviter reward is about 2%. After receiving the reward, you can withdraw cash and cash it into your WeChat change or Alipay.
Distribution level equity reward system
The implementation of the "distribution-level rights and interests" system for distributors, the establishment of "exclusive discounts" and other benefits, selling more and more, can not only stimulate the enthusiasm of distributors, but also improve performance.
4. Protection of the rights and interests of distributors
Promotion performance
In the promotion performance, you can see the number of distributors promoting customers, the number of distributors invited, potential customers, orders, data, all promotion performance at a glance, to protect the rights and interests of distributors.
Performance settlement link
As long as the distributor applies for cash withdrawal, the merchant will settle the payment, one-settlement, and immediately arrive, withdraw the cash amount to your WeChat change, Alipay or bank card, pay attention to check, so that the distributor who quickly receives income, act more actively, The sharing effect is naturally very good.
Quality assurance
Zuoshengyouxian guarantees that orders from the same city will be delivered on the same day to ensure that the products are fresh. Support self-delivery to stores and merchant delivery methods.
After-sale protection link
Support refund / return, direct access to online customer service, no need for distributors to spend time and effort to deal with after-sales issues. You can also contact the inviter online, send a private message to the inviter, communicate online, and improve efficiency.
4. Rich marketing plug-ins to increase the rate of repurchasing goods
Zuoshengyouxian launched various marketing activities, such as: distribution, group fight, time spike, invite friends, coupons and other marketing activities. During the epidemic, daily specials and weekly group activities were launched, and the marketing effect was very good.
1. Invite friends + team to attack, pull new users
Multiplayer grouping is a fun and fast-spread marketing tool for newly opened stores. Zuoshengyouxian quickly launched the "Weekly Grouping" area to guide users to actively invite friends to join the group and purchase at a discounted price. Recommend each other's favorite products to form invisible advertisements, help to renew and form conversions.
2. Coupon + red envelope to stimulate user consumption
The user shares the order in the circle of friends, shares the screenshot and sends it to the customer service, and then returns the coupon. When the purchase of goods is over 38 yuan, you can enjoy the surprise red envelope.
3. Special package + limited time spike
For different target groups, launch special packages, such as special fruit meals for office workers. Once someone buys a discount package, basically the entire department will know that brand promotion has been carried out; when new products are launched or major themed activities, limited time is launched Discounts promote the conversion of other commodities.
Zuoshengyouxian uses marketing functions such as grouping, spike, and distribution. The average monthly revenue is 300,000+, which fully illustrates the importance of using marketing functions. In addition to these functions, Muyu Xiaopu also provides gift refills, membership cards, and full reductions. Discount, community group purchase, bargaining, limited time discount, full shipping, mini games and other marketing plug-ins. Therefore, small and medium-sized merchants seized the opportunity to carry out marketing activities as soon as possible to improve the repurchase rate of goods.
Fifth, with the help of the "Muyu Shop Merchant Assistant" applet, control the operation of the store anytime, anywhere
Zuo Shengyou Xian uses the mobile store management tool of "Muyu Shop Merchant Assistant" to efficiently and conveniently process orders, manage members, manage products, order verification, customer communication, data statistics, etc. through mobile phones, manage stores through mobile phones, anytime, anywhere Process orders, grasp orders and earnings in real time, etc.
Six, use the "small ticket printing" function to improve operational efficiency
Zuoshengyouxianxian applet has a lot of orders, and it is a little busy during peak hours. In order to reduce the workload, Zuoshengxianxian is connected to a "small ticket printer". As long as the WIFI is connected and a new order is received, the order can be automatically printed and the order will be reminded by voice. Delivery orders, pick-up orders at the store, and reservation orders are all supported for printing. There is no need to manually watch the computer, and it is directly distributed to customers according to all the goods on the order, which greatly improves the operational efficiency.
For small fresh fruit merchants, the consumption at the store is basically the residents of the surrounding communities. It is also easy to promote the small program in the community. At the same time, you can put your own products into the small program, daily specials, limited discounts, Multi-person grouping and distribution functions can be realized in a small program. Through the case of the left-handed and fresh-cooked small program, it fully illustrates that as long as you make full use of marketing functions, sales can easily break hundreds of thousands!