First, how do make money in the shop?
1, operations technology can only make money in the shop more profitable, waste products, and then technology can only cattle Oh, is the core product, skip operators are talking bullsh product.
2, Quick, Accurate operation, detours, especially strong seasonal products, ahead of the layout to control some better, or so you have to push them over the season, a lot of renminbi naught.
Second, the product line to create
Whatever the product, the market must have the capacity to choose the optimal price range do burst, be sure to choose the right route.
Many people choose to no longer marketable products, has been entangled is not without weight, without considering the price, the vast majority of people do not like the market price, you sell the non-price products, how many people will be able to order ?
High customer price: do train with respect to the promotion of more appropriate, use got me through train traffic, customer service transformation, high customer price Inquiry rate is relatively high, more than the phenomenon of goods, customer service is very important. Such as furniture category.
Low customer price: lower prices, higher sales than the same, only to get quickly from the amount of natural search rankings, is the first to cross the threshold of sales of the product there is no problem, it is easy to the amount of activity, and to continue on activities. For example underwear tights category
Third, visual design
To remind you to do a lot of fight is designed to create, rather than simply look at the pictures, upload it, no A data such as creative Day parade on the map, though dirty, but good hits.
Enlarge based on product selling point selling point, citing many small selling point off the main selling point, for example, I want to prove my product is very good, good product can be corroborated from bearing material, technology, design and so on.
Visual presentation matching products, many visual representation of the price gap between feeling and products too, be sure to match the height of the job, to take women for example: low customer a single shot Korean style, in the end customer price shooting style Japanese high customer price shooting Europe wind.
To enhance the cost-effective, visual packaging is very important, thanks to the visual presentation of products online.
Fourth, shops Event Marketing Tips
Do activities based on product characteristics, such as furniture, high-end products, goods than the relatively long time.
According to industry holidays doing activities, 618, double 11, double 12, New Year's Day these are relatively strong explosive activity, do not miss, many people rely on these festivals alive.
Development of activities in the shop, regular activities, such as every month on the 10th day as a member of the shop, so buyers a habit.
Buy one get multi-: The bonus materials to enhance product value, to stimulate consumer.
Case column Share: Premium quality problems cause buyers to the negative feedback, this is more loss, and to strictly control the product, the details determine success or failure.
The second half price: cheap impulse, does not affect the customer price, improve on the original price, then do half-price activities, appears to be very cheap, in fact, not cheap, but also routine.
The second free single: cheap impulse, does not affect the customer price, fast impulse to create explosion models, basic good shop looks great.
Fifth, the rational use of marketing tools to stimulate consumption.
Single fight back now
Consumers cumulative purchase over a certain amount (one calendar days), will receive a coupon platform
Single store full back
In a calendar days, the cumulative consumer purchase over a certain amount in your shop, you can receive a coupon platform
Goods up by vouchers
what is this? Single commodity available no threshold coupons, can only act on a single commodity
What helps? For explosion models can greatly enhance the product under a single product of a single conversion rate for zero sales of goods, sales of goods to help break zero
All stores 满减 tickets
what is this? Full general stores coupons, the consumer purchases over a certain amount may be used.
What helps? Acting on more than a single commodity and multi-scene pieces of merchandise, shop to help improve customer unit.
Store coupons attention
what is this? Consumers receive vouchers must be concerned when the shop, hair shop coupons at the same time as the accumulation fans, ticket amount must be no more than 5 yuan threshold store coupons
What helps? By none other coupons, shop for businesses to accumulate fans, thereby increasing the chances of consumers and other complex purchase behavior, better business shop.
Folded pieces of coupons
what is this? Discount coupons more than one kind multi-store discount coupons, one-time purchase consumer goods in the store reaches a certain number, the purchase of goods can enjoy special discounts
What helps? Greatly promote the desire of consumers to fight alone to buy, improve store from the customer unit, and then pull the shop GMV
Sixth, improve store popularity
To be able to know the new outbreak must be accepted by the market, which is being liked by consumers. Only know the performance of the new outbreak, we can optimize the operation from the details. Collect your consumer products, that they are the product of your interest. Of course, people here pay attention to the label a good number of buyers, buyers can not make inaccurate collection to upset you shop label, the label is an important factor affecting the population traffic sources and traffic precision, we must pay attention.
