The moment still very many people say: I have my own ideas, technology, products can be made. But the lack of promotion, publicity and operation? I do not know how to promote and operate their own products? Similar competing products available in the market so much, there are some manufacturers of the star product, how, promotion, publicity, operators and their competition?
In fact, I want to say is:
Developers do not need a separate product promotion, but requires operation and maintenance
-
I am here to operation and maintenance, is not like other company-level products, need a lot of professional staff to maintain operations, and good products, while maintaining the existing users and fans living can be.
-
Before talking about why the product does not require independent developers of publicity, let's look at the problem in terms of their own position.
-
First of all, we want to position themselves as their products do a programmer with respect to freedom of independent developers or the use of spare time. Our dream is to think through their own to do a product, to achieve some "post-sleep income", it can not seek fortune, to meet the needs of life on the line, of course, if it were possible fire, of course, the money the better.
-
We should hold such a state of mind to do it. You want to think of myself as a company to do something, expect by making a product that can, like micro-letters, it can not start from independent developers, you need to set up a professional team to do it. However, the reverse is actually possible, is holding his attitude an independent developer, to do a product, a sudden fire, and the fire company to be set up, to reach one million users, and then you, you can look forward to made as large as micro letter.
- So, if you hold yourself as an independent developer of fortune can not find it, can earn points mentality extra money to do so, in fact, do not need publicity, sometimes you do not need to operate.
Why you do not need to operate?
-
Because as individual developers, no money, no connections, no background, how could put money to promote, promote, operate it? But in fact, simply may not need to operate.
-
I do not know if you have not heard of Kevin Kelly (I particularly like Kevin Kelly) have said a word, he proposed a "one thousand die-hard fans' point of view:
-
Or any person engaged in the creation of art, such as artists, musicians, photographers, artisans, actors, animators, designers, writers, etc., just to get one thousand die-hard fans, it is sufficient livelihoods worry, creative freedom.
-
And we programmers do a product, it can be positioned craftsman, it can also be a product designer, and we want to make money through this product, then only need to accumulate to fans of 1000 or the user can be. In fact, sometimes you may not need more than 1000 die-hard fans, but also make your livelihood worry.
- In fact, if you really are a fan of hardcore users or so, I feel there is 200, you can make your livelihood worry.
How to define it hardcore?
-
Actually very simple, it is to use your product every day people, who are very dependent on your product. If your product is a paid product, so that a group of paying customers is a huge fan of your product.
- Might listen to me, you do not believe, give you an example. Before I know a friend, make a template that can generate micro-channel store and applet, then do it, hanging on the line to buy, annual fee, more than 1,000 dollars a year, and then do it less than a year to buy the paid subscribers more than 200, which means that sold more than 20 million, while the user is willing to pay, is the die-hard fans, if they give good service, and will be followed next year renewals, had to have at least more than 20 million, not including new by the user.
So many people, someone will use your
-
You might say: How can I go to get the hundreds of thousand of loyal users, or a fan of it? Chinese people so much, someone will find you. If you do an App, you put on the major application market on the line, someone will search to your product, surely someone will download, you just need to do things that make the product, to retain search products people can be.
-
If you do a website or other products, to be the official website, surely someone will search to contact you, consult you, in fact, is linked to a very good option on Taobao. There may be compared with official website.
-
To tell the truth, you as an individual in terms of product development, needless to say, and other products to compete, because your products do not need to occupy much of the market, your product among the 10 million Internet users, accounting for 10,000, even 0.01 percent not to, you live very moist. Do not really care about how much of the market, did not need a lot of care about competing products, including competitors are giants, even then few people will be able to use it profitable.
-
I know a friend before particularly interesting, very simple routines people develop many simple App, is the kind of tool, is not complicated, a few days of that, plus you develop a complete advertising and think of dozens App months, are uploaded to the application market, and if each App, dozens of downloads per day is the case, dozens of App downloads is several thousand, the amount of exposure can be thousands of advertising, then advertising revenue less tens, hundreds say.
- Through this example I just want to say: It was again bad App download. Of course, I do not encourage people to do a lot of simple, rotten App, I feel encouraged everyone to do high-quality App, single function, but to experience good quality, do some advanced premium features, it is still very objective so your downloads and App recommended amount will not be low. Innocent is a typical example of writing my first article speaking of.
to sum up
So, I tell you that the last relative: Do not tangle operate, promote, publicize the problem, because the positioning from an independent developer is concerned, you just need to make products, to retain the user to search for your product line.
The article is not easy, if you liked this article, or to help you hope a lot of attention Oh thumbs forward. Articles will be continuously updated. Absolutely dry! ! !