Activation of the word, just like the Big Dipper index, are not the same for each product for the. Some even activate APP Once opened, some APP registered considered active, some APP uses the service to be considered active, short, different APP have different standards.
The growth in the world's hackers, often a small change can cause a series of chemical reactions, these changes may be a copy, a button, a special little pendant. And I want to say today is a simple logical change, but this change was able to activate a 20% increase rate of APP, simply draw a map and see.
What we do is a tool + electricity supplier products, new users successfully enabled once considered our service activation, open registration before activation not discussed here, we just say activated.
Pull the new head is to send novice color red, so every new user after opening the home page, a red box will pop up in the red box above you can choose "immediately receive" or "turn off the red envelope", the original process is 01-> 03, No matter what the user is selected in the red box above, will directly turn off the red box to show home user, this time thanks to users themselves to enable the service to be able to 02, between 03-02 lost a large number of users.
This time we take into account the following two questions:
① Since the user is to use our services, why do not we help users directly enabled?
After Consuming red ② users do not know why, that can allow users to dry Diansha?
Let me talk about the problem ①, to help service users to start up, this seemed like a good idea in any case is to use, and simply to have lost that process to enable the user to own (page 03), from 01-> 02, step place, will be activated manually change automatically activated. After doing so, we are directly enhance the activation rate of about 20%, this figure is undoubtedly very exciting, each indicator would like to make a leap of improvement is difficult to do growing product should be able to appreciate this one of mixed feelings. After a two weeks, we found that activation rate up, but retained much lower. Manual becomes automatic, the problems came out.
To tell you the problem ②, allowing users to do something. Novice products do have such a common problem, because still in the exploration period, in spite of always looking before and after, to help the user activates the service, and that this activation process step with how the kind of did not tell the user, causing the user to force a look ignorant, somehow I be able to use the service, somehow I do not know how to use, and are not one-shot deal, how to retain customers is also a key point. Many products, especially products like games, are doing a great beginners guide, taught school, as well as micro-channel drift bottle, the user stays on the screen for a few seconds and it will not operate the small arrow prompts the user to be doing, which are the point is that we should learn from.
It stands to reason to manually change automatically after activation rate raise up, we should consider how to do next to keep user retention, step not been done does not matter, more than two versions of iterations to promote this one on a big problem, and each indicator upgrade are not easy, often try many ways may have raised not up, so once we must hold on to enhance the current indicators, on the basis of this indicator on the lift to go to other indicators. But it is regrettable that, for some reason we removed the automatic activation, activation rate and fell down, and also supplementary programs do not achieve the desired effect.
In general, to help the user to do is feasible, you can enjoy the service, but do not forget to teach users how to do a combination of both to be able to simultaneously enhance activation and retention.
Expand to other APP and other indicators, such as registration, be sure to mail registration Google registration phone number registered yet? Not necessarily, you can also choose free account registration (such as Huawei sky through), and of course free account related to the phone system parameter read issues, not all of the APP can engage, I thought that is a.