Now there is a strange phenomenon in the market, that is, every festival, it seems that on any platform, big brands are doing keyword layout, and it is rare to see small brands doing it. It seems that small brands have taken care of it, but today I will tell you that small brands can also do keyword layout, and they also need to do keyword layout and how small brands can do keyword layout.
1. Do small brands also need to do keyword layout?
This question is clearly needed. Then why is it needed? It’s actually very simple. In the final analysis, what makes an online e-commerce brand fight is who has more, better, and more accurate means of attracting traffic, as well as the hard power of the product. Moreover, the purpose of keyword layout for small brands is not to compete with big brands, but to compete with similar products or brands of the same size.
2. How do small brands do keyword layout?
1. Search for precise keywords
Let’s take the March 8th Women’s Day as an example. This is to find the keywords that best correlate between your product and the festival, because a festival must have many keywords. But the characteristics and characteristics of your products can be specific. For example, a small lipstick brand that focuses on mature style can be closely related to keywords such as niche, temperament, and female power to make a layout.
2. Space layout
1) Structural level
After finding the precise keywords, the real layout begins. For example, in Xiaohongshu, the initial entry interface, tab page, or even the search page can carry out relevant layout and placement, and of course, the layout of the time period in the browsing interface makes relevant keywords appear among the precise crowd. The probability becomes larger, and more likely to be clicked and searched.
The whole structure has a clear hierarchy, which involves starting, browsing, and searching after interest. Of course, small brands still need to choose the appropriate layout point according to their own size. More recommendations are keyword layout on search.
2) Text layout
Keywords can be laid out in the text, tags, titles, and even in the comment area. This method is relatively friendly, and it is strongly recommended for brands of all sizes to use this method. In this way, based on the stronger interactive nature of the hot search words in Xiaohongshu, users will use Xiaohongshu to search for content in advance, and when they see grass, they will open Taobao or Tmall and other off-site e-commerce platforms to pull weeds.
3. Phased layout
In other words, this means to start the layout from time to time. Accumulated sound volume and exposure + test can be carried out in the early stage, which is commonly known as the water storage period.
The content is an important carrier of Xiaohongshu. Only by publishing relevant notes and accumulating volume to achieve exposure can there be follow-up actions. While publishing notes to accumulate sound volume, data feedback can also be used at the same time to test what kind of note content has the potential to become a hit.
The mid-term is to produce high-quality content and basic output. In this period, we must pay attention to the targeted groups of information flow, broadly reach target consumers, complete the expansion of key word slots for potential groups, lock in intended consumer groups, and demonstrate high planting power notes.
The later stage is the stage of officially starting to convert traffic. You can start to make policy adjustments and plan changes through window periods such as events or platform promotions, which will make your traffic convert faster. Of course, in the end, don’t forget to maintain the reputation of the product and the public opinion of the brand, so as to lay a good foundation for brand development and private domain traffic in the future.
The above is the introduction of "how to do keyword layout for small brands", I hope it will be helpful to everyone.