Operation of games overseas requires adequate preparation and planning to ensure the success of the game in the target market. Here are some key aspects to prepare for when operating a game overseas.
gaming platform
A gaming platform is indispensable for overseas gaming, and it should be noted that the construction of overseas gaming platforms is different from that in China. You must pay more attention to aspects such as payment methods and languages, and cater to the preferences and habits of overseas users. Localizing games includes translating game content, adapting game elements to different cultures, and considering the needs of local players. Consider how to handle payment methods and currencies in different countries to ensure players can pay easily.
Legal Compliance
Ensure that the game complies with local laws and regulations in the target market, including compliance with game content, privacy policy, etc.
Marketing
Develop marketing strategies for target markets, including social media promotions, advertising, partnerships, etc.
User support
Provide cross-time zone customer support to resolve issues and concerns of overseas players in different time zones.
data analysis
Set up a data analysis system to track the performance of games in overseas markets and understand user behavior and feedback to guide operational decisions.
Regular updates
Provide regular game updates to add new content, fix bugs, and keep the game fresh.
Partnerships
Cooperate with local partners, such as publishers, agents, media, etc., to gain better exposure and promotion in the local market.
cultural sensitivity
Consider cultural differences to ensure game content and promotions do not offend or misunderstand local players.
Support multiple platforms: Consider launching the game on different platforms, such as PC, mobile devices, consoles, etc., to meet the needs of different players.
To sum up, overseas operation of games requires preparation in many aspects, from market research to localization, marketing and customer support, all of which require adequate planning and execution. Before entering a new market, it is best to develop a detailed operational plan and fully understand the characteristics and needs of the target market.