Domain names are very important to webmasters or companies. Therefore, in the early stages of website construction, careful consideration must be given to the company's products, services, and development direction to select a matching website domain name. In general, we do not recommend changing your website domain name. What should you do if your company needs to modify its domain name during its development process? What impact does changing the domain name or version of the website have on the website? The following will give you the answer and teach you how to remedy it.
The impact of website domain name change on the website
1. Impact on inclusion and ranking
Under normal circumstances, it is not recommended to change domain names without special reasons. The most obvious impact of changing domain names is website ranking and inclusion.
Remedy: If a brand website needs to change its domain name, it is recommended to prepare 301 redirect rules and submit revised rules and dead links through Baidu webmaster tools, which can reduce the significant decrease in website weight.
2. Affect website weight
When users who visited before searched through the old domain name, they were unable to access the website from the old domain name, which resulted in a loss of user views.
Remedy: If you want to change the domain name, you can make a notice on the website in advance to inform users that the website needs to change the domain name.
The impact of website revision on the website
Although the ranking will not be affected by the revision of the website page structure, the inclusion will be affected. If the URL of the page is changed, it will affect the ranking and inclusion of the website.
What should you pay attention to when changing the domain name of your website?
1. After changing the domain name of the website, we must make a jump on the original website, because the newly changed domain name is very slow to be included, or even not included. We need to give it time to transition, and this jump will just change the old domain name. The weight is transferred to the new website, so that the impact on the website can be minimized.
2. Submit the new domain name. The new domain name must not have been included yet. At this time, we need to submit our new domain name to Baidu official. After the domain name is included, Baidu will include the website.
3. During the optimization process of the website, we need to regularly use webmaster tools to detect the website. When problems are found, they need to be corrected in time, so as to facilitate the development of the website.
4. In order for the domain name to pass the inspection period in search engines as early as possible, we must pay attention to the fact that when the website starts to be updated, there will be a considerable number of original or pseudo-original articles, so that search engines can become familiar with the website earlier.
5. For friendly links on this website, you can directly notify the previous partner website that the new domain name has been changed, and then ask the other party to replace it. Most webmasters are willing to change it.
The above is a summary of the content about changing the domain name and revising the website. Changing the domain name is a relatively complicated process, and it will also have a significant impact on the website. We can use the above remedial measures to minimize the impact on the website caused by domain name changes or revisions.