When it comes to domestic mobile phones, everyone knows a brand that is far ahead of Apple. However, in fact, all Android phones are two generations behind Apple. It is this reality that makes more and more domestic consumers buy iPhones and promotes Apple In China's high-end mobile phone market approaching 80% share.
1. Why is Apple ahead?
When it comes to Apple's leading edge, many people only know the superiority of the iOS system, but today's Apple is also far ahead of domestic mobile phones in terms of hardware, and the Qualcomm chips they use, this is a reality that cannot be ignored.
In the mobile chip market, Apple is the only chip company that adopts a self-developed core architecture. Apple’s A-series processors have only obtained ARM’s instruction set authorization, and the core architecture is completely self-developed; in contrast, domestic mobile phone chip companies and Qualcomm has now fully adopted ARM's public version of the core, which has caused their performance to be two generations behind Apple's.
Apple's achievements in processors are not limited to this. So far, Apple is the only chip company that has improved the performance of the ARM instruction set to be close to the performance of Intel processors. Intel's processor has changed the criticism of low power consumption and low performance of the ARM instruction set.
Coupled with the superiority of the iOS system, the iPhone is still smooth even after 7 years of use. This is why the iPhone 7 released in 2016 is still in circulation in the second-hand mobile phone market. Many users think that the fluency of the iPhone 7 is better than the current mid-range Android phones are great.
2. Apple provides consumers with better and richer applications
The driving force for application developers to provide consumers with applications comes from income. It is completely useless for application developers. After all, if you and I have no money, how can we buy bread? Apple gives application developers real income .
Android mobile phones account for more than 80% of the global mobile phone market, while Apple only occupies less than 20% of the market share. However, the huge Android market brings about the same income to application developers as Apple's App Store. How lucrative is the income from developing apps.
It is very difficult to obtain income from the Android market. Android phones are extremely complex, with various customized systems and negotiations with many manufacturers. This makes it very difficult for application developers to negotiate with Android phone companies, and the income is not high. , There are even domineering Android mobile phone companies, and Apple can easily get it, as long as it negotiates with Apple.
It is also very difficult to optimize for Android phones. The appearance design of Android phones is quite different. Although the appearance and size of Apple have also changed, the overall shape of each generation of iPhone is basically the same. Therefore, it is very difficult for application developers to optimize applications for iPhone. It can be said that developing applications for Android phones is more money and more money, while Apple is doing less money and more money. In this case, application developers will first upload their applications to the App Store, and then supply them to the Android market.
Under such circumstances, the experience of using iPhone is better, and the second-hand price of iPhone is higher. In fact, the cost for consumers to sell their iPhone and replace it with another iPhone after two or three years of use is much lower than that of Android phones. Android phones are popular in the second-hand market. It is worthless, which has led to more and more domestic consumers buying iPhones, driving the iPhone's market share to continue to rise.