CRM originated in the Western marketing theory, and development in the United States. It is a kind of management thinking, a management tool, is also a management regime.
CRM as a new management mechanism, since the 1990s, was introduced to China, the enterprise philosophy had a tremendous impact, so that Chinese enterprises to gradually establish the concept of customer management, companies wishing to obtain a long-term development, we must attach great importance to customer relationship management.
Has experienced 20 years of development, CRM has been a qualitative change. In today's rapid development of information technology, cloud-based cloud CRM products have emerged, showing unprecedented characteristics.
CRM refers to cloud known as Software as a Service (SaaS) CRM, the business-related data are stored on the server, the provider is responsible for the CRM system to help companies deal with software installation, update and upgrade data backup, software maintenance, security and so on.
History of the first cloud-based CRM system is composed of Salesforce launched in 2007 Force.com, since then, the cloud CRM system is its flexibility and convenience are more and more attention.
So, cloud CRM system in the end was good?
1, anywhere access
because the server is cloud-based, and not confined to a particular office or position, so you can use any device to access cloud-based CRM system anywhere, this access method is also more compatible with modern way of working.
2, cost savings cost
cloud CRM, charging a subscription fee, subscription costs depend most number of users need to access the system, in general, are paid monthly or yearly. For SMEs, the small number of use, cloud CRM system becomes more cost-effective.
3, easy to expand
cloud CRM, can increase the pay account by contacting the vendor, if the company operating the scope of changes, you need to add the account, as long as the payment to take, you can use the account to expand to meet demand.
4, third-party service providers
The involvement of external service providers, effective routine maintenance work caused by stress reduction. Service providers can configure the system, the process of testing the regulation, they are also equally capable of managing enterprise application data.
Cloud CRM, users can use through the account password to login to the system security at any time, place, and manner of deployment of the cloud to make charges more freedom, more selective customers. Jane letter cloud-based CRM and mobile Internet technology, the introduction of CRM cloud platform to address enterprise sales management, customer management and sales synergies, so that enterprises lightweight, efficient sales, if you are interested, may wish to look at and to experience some cloud CRM system now!