Author: Busy fish technology - deep Yu
background
In the Internet industry in order to increase user stickiness of the product, users are often targeted to carry out operational activities. Activity in red envelopes to introduce general flow from operating activities. First, have a different experience to produce and promote live a different effect on user activity based on past red envelopes activities, user groups will be divided into low living, viable, high-living population; secondly in order to improve the next day retention of customers, the appointment the next day receive a red envelope of the program, the content of red envelopes such as "cash chest" or "amount" and the need for AB experiment delineation of the sample population, selecting superior design based on significant AB experiments and the next day retention results; and finally the line activities crowd into the market, follow-up data are summarized and analyzed.
Pain points
AB experiment analysis the next day there is a retention index constraints that experimental activity for T + 0 days, a short time only get metrics related to exposure, CTR, recipients of other activities directly observable or calculated , however, can only be acquired for T + 1 activity retention rate at the time of T + 2 is obtained, resulting in the entire experimental period becomes long, is not conducive to live operators