1, for individuals:
(1) proficient in principle new product development
(2) enhance performance
(3) increase the chance of career advancement
(4) increase in recognition of his colleagues, employers and headhunters in
(5) in your field so that you stand out like a pro
2, for managers:
(1) identify which people with product development and management of adequate knowledge and ability that could put him into the leadership position
(2) the difference between a job candidate, in addition to considering these people work experience, you can also examine their product development knowledge and interest in his career.
3, for the organization:
(1) provides organizations with processes and principles of development of new products, which provide a benchmark areas and should focus
(2) high-performing companies understand that proper training staff can bring direct and measurable benefits
(3) some companies have launched NPDP certification within the enterprise