@ TOC SEO-video notes - What is the role of keywords and keywords?
What is the role of keywords and keywords?
Select important to you?
In the seo keyword selection is very important, keyword selection bias, and strive in vain
if you are an English training, which is in Beijing, then you choose optimization. If you choose to optimize the training of the word, the site will be moved up to the home, brought a lot of traffic, it will not bring a lot of customers, so that traffic is not accurate, if you use the word in English training, may lead to precise user part If you optimize Beijing English training word, that user will be more precise, if you optimize Beijing English Which is good, perhaps immediately gave you the orders,
word search users, and can not be purchased on behalf of his behavior, then the emergence of the word search our site, such as the title, we just optimize the user search keywords, then the chances of users clicking on the large, so, if the user clicks more, then the ranking will gradually rise, since keywords are so important , then what is the key word it?
Key words are: text entered by the user in the search engine input box.
Case : everyone in the input box: wedding photography, digital cameras, plastic
case, wedding photography, digital cameras, that the words are shaping Keywords
Role of Keywords: Internet users when searching for keywords related to our products, our website can be ranked in the forefront of the search results, leading to precise user, and ultimately sales.
The first step : Select keywords (keyword selection, must contain a user's search terms, to represent the user's purchase intent, if you choose not to, then even the best optimization, also do not come with the flow, or that brings traffic is not accurate)
Step two : keyword ranking, through a variety of techniques (written title, written description, and then update the article, within the chain made in the article, the distribution of keywords to your site, then our website, do marketing, in Some forums outside the chain) we are using these techniques make your site keyword standing in the front, when your website to get good ranking in website rankings, then we attract users to click on our website, the only way to bring to our website to correct site traffic, keywords and description of the set time, except to do seo should do to attract users to click on the title and is equivalent to the user, can successfully entice users to click,
The third step : ranking go up, attracting a user clicks on, there will be a flow
Step Four : The user clicks into it, the satisfaction, on the sales process
