December 12 morning news, conducted a micro-channel heat update function, in March this year it was renamed functional "good biosphere," the re-emergence of change, and now has become a "micro-channel circle." While the micro-channel circle of friends and have a "circle" of the name of the first, but the object-oriented is entirely different. Micro-channel circle of strangers is based on the social structures of social platform connecting link between strangers is "interest", so you could also say it is more like Baidu Post Bar, like fish free App in the community "ponds" .
But that is evolved from "good biosphere" in the micro-channel in March biosphere good reports we believe that good micro-channel platform was more like a circle with a cargo, there is little red book feeling. But if the discussion on the current micro-channel circle, we feel that it "take stock" of the purpose of the weakened a lot to do to enhance the content of the proportion. I do not know after a long period of exploration, the team micro-channel circle of really good thing to find a specific direction.
Contrast was good lap, "micro-channel circle" where there are different
this year in March, micro-channel "My shopping list" turned good biosphere, Friends Recommend began on the stage micro letter. So try for four months, micro-channel turned the bow, put into a circle of friends recommended recommended, greatly reduced the importance of recommendations from friends. Output quality content can continue to circle took the torch, taken up the banner of grass.
In October, the "circle" more and more like watercress group, this type of instant vertical community, the more the circle of enthusiasts gather, the more important your content. In circles, you can not even recommend specific products, the same loving people together and share views on very beautiful.
Enthusiasts community, "micro-channel circle" where better
to do no ready cash in vain before, those commercial function in "micro-channel circle" can then use.
Currently there are some circles since the media in use, usually share some of their own understanding of life, everyday outfit, not intermittently can also bring with goods.
For such a minor celebrity red from the media network, this circle is more like a fan base. Twitter and relative micro-letter group chat, it is realizable path is shorter, direct micro-channel can share the chat, is not negligible advantages. For KOL personal letter in the micro electricity providers have realized the applet is concerned, it may be more suitable for the operation fan base.
For these KOL, the role of the circle of knowledge between the planet and the group chat. And fans to share, exchange, grass, presented their point of view selection, also stand to income-generating livelihoods.
在圈子中大概有三种角色，分别是圈子的创建者（圈主）、管理员和普通成员。目前多数圈子都没有加入的门槛，需要的动作仅仅是点击“加入”按钮而已。
但这里需要补充的是，目前微信官方关闭了圈子的创建资格，具体什么时候可以再创建，需要等待官方的消息。
而回到圈子的内容本身，受限于复杂的入口的功能推广度，目前大多数圈子内的内容都比较无趣，尤其是以圈主的“自嗨”居多。另外有报道称圈子成员在发布动态的时候可以添加商品的小程序链接，但从小雷加入的几个圈子来看，通过微信圈子来推广商品的情况几乎没有。
据闻，12月7日的时候微信已经在测试微信圈子的小程序，但这一小程序并未随着功能的改版而上线。但我们认为，就算有小程序的加成，也不一定能够让微信圈子走入大众视线。微信应该给予微信圈子功能更高的入口等级，至少是在发现页上直接新增一级入口这个程度，才有可能将微信圈子功能真正激活，打造以陌生人汇聚为主的社区。
在内容方面，从“好物圈”到“微信圈子”的转变也能看出团队对产品定义的模糊和犹豫，之前是带货小红书，现在是兴趣社区，虽然二者都有一定的带货能力，但后者明显要委婉一些。
现在的问题是，到底微信是想做带货平台，还是兴趣平台？这作为核心的大方向问题，是需要一早就确认下来的。但以微信圈子目前的表现来看，“曲线救国”的迹象会更明显一些，也许是直接做带货平台会过于赤裸裸，所以就换了一种“基于兴趣、顺便带货”的模式。
其实，光是依靠微信自身的用户基数，无论是想做电商带货平台还是兴趣社交，成功的机会都不会小。同时，微信目前的顶级功能还是少了一些，除了朋友圈、小程序和公众号之外，其他的业务看起来都过于小打小闹，这时候推出一个社区类的社交场景，也不会说造成过于臃肿的问题。
做小红书也好，做闲鱼鱼塘、百度贴吧也罢，但凡是微信决意要做的事情，结果都不会太差。现在就看微信是否能够下定决心，给更多的资源来进行推广，一旦成功的话，微信圈子很可能会成为“朋友圈”之后的又一个超级功能，也是微信在下个十年里继续发光发热的保证之一。
