So many years, the ups and downs of the game circle, comparable cinematic wonderful, some players after the defeat quietly fade out, some players but sit tight throne after blockbuster, such as Tencent's "king of glory."
A few days ago, the "king of glory" just updated S17 season. Four years, "King of glory" has gone through 16 seasons, which for many MOBA hand travel, it is a thing unthinkable.
Recently, Tencent's "League of Legends" also marks the 10th anniversary celebration, in the event, the company announced fist, the "Heroes Union" hand tour in 2020 on the line, is now open by appointment. On-line reservation on Tencent web interface on the same day announced the temporary closure of the reservation channel, because an excessive number of appointments cause the server to be tumbled.
Then the "Heroes Union" Just how hot hand tour? Look at a set of data to know - "Heroes Union" hand tour official microblogging up there that day over 30 million fans, and hand travel community TapTap share data show that over 116 million people within a day of the appointment, "Heroes Union" hand tour, and there are over 1.7 million people involved in the evaluation, the current "heroes Union" hand tour score on TapTap up 9.8 points.
The face of "Heroes Union" this super strong IP cut, many players expressed doubts, the same as Tencent's game, "League of Legends" and "King of Glory" two tigers fight, really happy or "must be an injury"? For the "King of Glory", in the case of vertical and horizontal hand travel industry has been five years, all hold on to their towers, the future will really be so easily "Heroes Union" push the hand tour tower it?
Onmyouji God lasts for more than four years and failed to stimulate the battlefield defeat of the King of glory
By 2015, the "king of glory" that would be just on the line, a lot of friends Tucao said, "As the king of the deep sea, from passers-Union", on the one hand reflects the "King of Glory" fame quickly became a phenomenal hand travel it also shows a lot of time "king of glory" players from the "League of Legends" tour end streaming out.
In fact, long before the "King of Glory" released, there will Tencent "Heroes Union" the idea of hand-made travel, but producers fist company does not agree, as a shareholder, Tencent can only suggest but not directly decide. Therefore, Tencent had their own R & D, and launched the "King of Glory" in 2015, and even whether a hero with the "Heroes Union" highly similar skills to operate from mobile games or games background, who knows this issue will get out of hand.
On the line less than a year, "King of glory" became a 2016 hand tour rankings TOP.1, reached 200 million registered users, 80 million daily living. In the next 17, 18 years, Yin and Yang, chicken games continue to emerge, many players issued a "king of glory to die" similar remarks, but only during the 2018 Spring Festival, the "king of glory" had average daily live broken million in first place among China, a well-deserved national game.
According to Sensor Tower store statistics, only in 2018, "King of glory" This is a game revenues reached $ 1.93 billion, which is only one year of its total global revenue, to know how much the game from the line to the shelf are lower than so much income, and this income does not include domestic Android prepaid income, just recharge IOS number of players, if coupled by Android or other charge mode, then this value may also turn on several fold.
From the line 2015 edition November 26 to the present time, "King of glory" is not only experienced players change, as well as earnings change, hundreds of millions in annual revenue from the beginning to the current annual income of tens of billions, king of glory gains can be said to usher in a qualitative leap. It's no wonder there will be news Timex studio staff bonuses are up to one million.
In this four-year road over God, there are always new challenges glory challenger out of the authority of the king, but in the relatively stable development of the road, the king of glory has been in the super-God.
Since the "King of Glory", "fire" after it has been said that life is short hand travel, sooner or later cool, but the king has been strong ...... four years, stayed dead, "Yin and Yang", "Royal War" and other Lord of hand travel, even once hog the limelight "stimulus battlefield" in a while grabbing some "king of glory" after the user, but also because there has been no version number to commercial operation, to bring commercial Tencent game a certain obstacles, which still did not reach the height of the "king of glory" of.
Many other players in the game after taste fresh, eventually return to the "glory of the King," there, there is a certain feeling of the game, more is inseparable from the "glory of the King" business model, most of the players are able to withstand the economic capacity under the circumstances, many users pay for the heroes and the skin became V8, V7, etc. aristocracy, is not likely to easily give up their "game assets." In short, at least for now, "king of glory" in the country is invincible position.
League of hand travel strong incoming king of glory to usher in the history of the strongest enemy?
However, the "Heroes Union" hand tour appears, allows the status of "king of glory" is somewhat embarrassed.
众所周知，《王者荣耀》与《英雄联盟》有着千丝万缕的关系，很多不知内情的玩家甚至认为《王者荣耀》就是手游版的《英雄联盟》，毕竟二者实在有太多相似之处，都是MOBA类游戏，玩家用户群高度相似，只有键鼠操作跟手机虚拟摇杆操作的区别，又同属于腾讯。具体到有游戏产品，《王者荣耀》的游戏地图、游戏方式都与英雄联盟高度相似，比如游戏为团队竞技模式，地图分为上下中路，五位英雄不同位置等等，二者可谓是同根同源。
话又说回来，《王者荣耀》经久不衰，不仅有腾讯在研发和发行运营方面的优势，这和本身这个跟《英雄联盟》很像的模式有很大帮助。如今正主来袭，并且已有数据事实证明用户确实非常喜欢和期待，毕竟不少玩《王者荣耀》的用户玩家本身就是从《英雄联盟》中分流出去的，这对于《王者荣耀》来说确实是有着不小的有压力。
据悉，《英雄联盟》正版手游基本与端游保持了一致，除了英雄联盟改名为符文之地外，游戏机制等方面未变，设计师尽量最大化还原电脑端的《英雄联盟》，满足一些老玩家们的游戏情怀。
但是，端游的藏品，包括英雄和皮肤并不会同步到手游上，也就是说，原本在端游的《英雄联盟》玩家，转移的手游之后，帐号的数据并不会同步。游戏设计师给出的解释是为了显示公平，保证所有新旧玩家的用户体验，这可能会导致大量老玩家们产生不满情绪。
很多老玩家们经营自己的端游账号已经有了几年的时间，这段时间当中有些人告别了学生时代走上工作岗位，也有些人摆脱单身生活找到另一半组建起了家庭，许多人没有精力也没有时间再重新投入到一款新的游戏当中去开荒了。虽然说官方表示会在手游当中给端游的老玩家一定的补偿，但是这些补偿相对于玩家们在端游中的资产无异于杯水车薪。
可以肯定的是，原本数量极为庞大的端游玩家有意愿进入到手游当中，但是当他们得知拳头不会同步资产的这个消息之后，考虑到时间成本和经济成本，许多人或许会因为成本太大而放弃入坑。这对于拳头公司来说，将是一个不小的损失。
值得一提的是，《英雄联盟》对于腾讯的价值不言而喻，腾讯肯定会为《英雄联盟》手游铺就一番。当年腾讯游戏深陷“抄袭”、“山寨”舆论，就是靠《英雄联盟》挽回了形象，《英雄联盟》对于腾讯在重塑用户口碑上是这个战略的早期最重要的一款产品。尽管《英雄联盟》在刚刚推出之初也同样受到了大量玩家的舆论压力，但是以10年后的今天去看，《英雄联盟》的确起到了对腾讯游戏重塑口碑的重大作用。这也是为什么，即便在《王者荣耀》已经成为国内第一的情况下，腾讯仍愿意诚心支持《英雄联盟》手游的推出。
《英雄联盟》手游对于拳头公司来说也非常重要，因为从数据上来看，纯粹的《英雄联盟》端游已经不再是高光时刻，营收方面还出现了下滑的情况。
根据数据提供商Statista发布的数据显示，《英雄联盟》在2018 年的营收为 14 亿美元（约 96.6 亿人民币），较前年同比下降 21%。所以对于拳头公司来说，《英雄联盟》手游是他们奋勇一搏的关键产品，势必会全力以赴。在大量LOL玩家们的支持下，英雄联盟手游确实堪称是王者荣耀史上最强大的敌人。
铁打的王者荣耀 会否真的被英雄联盟顺利推塔呢？
尽管《王者荣耀》是目前腾讯强大的现金牛，从此前的情况来看，为了保持长期商业的价值优化，腾讯也推出了名为英魂之刃的MOBA游戏，与《王者荣耀》非常类似，甚至还有用户认为英魂之刃做出的微创新会更加讨喜。
如果《英雄联盟》是单独的手游，其势必也会努力争取让其在中国市场发展，这非常符合腾讯的赛马文化。腾讯游戏如今在国内已经毫无敌手，靠着其掌控的流量平台，其已经渐渐从游戏制作商，变身为游戏平台的运营商。如今几乎已经和除网易外的所有知名游戏公司建立了合作关系。
国内游戏行业竞争不断加剧的背景下，游戏出海已经成为许多游戏公司的选择。其中网易、完美等游戏公司都取得了不错的成绩。腾讯自然不想落在后面。此次《英雄联盟》英雄联盟手游的推出，无疑便是宣告其作为游戏公司营收世界第一的实力。
虽然腾讯的《王者荣耀》在国内火得一塌糊涂，但是《英雄联盟》在全球的知名度远远比《王者荣耀》高，《王者荣耀》的出海策略并没有在世界范围内造成很大的影响。模式和玩法会相对类似的情况下，《王者荣耀》在海外的成绩虽然也还不错，但远远达不到他在国内市场的成绩。那么由《英雄联盟》去在全球市场突破尤其是在海外市场进行突破，这可能会是重点。所以结合《英雄联盟》的优势，《王者荣耀》的热度受到一定波及是非常正常的。
但是真要推掉王者荣耀的水晶塔，腾讯不会允许，《王者荣耀》也没那么脆弱。
铁打的《王者荣耀》，为什么会是铁打的，其实不止是把早期的80、90初的LOL用户从端游吸引到手游来，大量95后、00后、10后会是《王者荣耀》忠实的玩家，他们不一定会知道英雄联盟里面的很多细节，甚至根本没有玩过《英雄联盟》，但对于《王者荣耀》他们确实非常了解。那么首先像这样的一批用户，就不是《英雄联盟》可以轻易就抢走了的。
同时，《王者荣耀》大量电竞比赛和整个产业链的形成，已经稳稳地占据了中国MOBA市场的核心优势，这些就好比一个城市的基础建设一般，是推动一个城市体系快速运作的基础。《英雄联盟》能快速吸引一批种子用户，但没办法在很快的时间内把《王者荣耀》4年的体系和基础建设都做完。说实话，《王者荣耀》手游已经成型，但《英雄联盟》还在初期，比肯定比不过的，无论画质还是体验。
凭借其全球超级IP的优势，《英雄联盟》一定时间内超过《王者荣耀》或许有可能，但想在国内市场轻松夺走《王者荣耀》的地位，却没那么容易。
因此，真正能打败《王者荣耀》的，也许不会是一款跟《王者荣耀》会很像的《英雄联盟》手游，而是其他的现象级游戏。这样的产品一定会出现，但至少《英雄联盟》手游，还不能真正推塔。
文 |小谦，互联网观察员，数十家科技媒体专栏作者，转载请注明版权
