Many friends said, and now traffic-acquisition too difficult, and more costly, even with the flow, but the conversion rate is pitifully low, all of them miserable.
Whether you're doing traditional physical business, or to do virtual business network, you can not bypass a Kaner, that flow and your personal IP.
No traffic, not your personal IP, you can do anything it up.
Traffic to solve acquisition (CPA), individual IP to solve the trust, the core is to build your personal IP to make themselves more valuable.
Because if you have a strong personal influence IP, you are in fact a walking traffic that comes with the brand symbol, with its own individual IP influential people, he himself comes traffic.
For example, Ma, is a powerful personal IP, he built his own powerful personal influence through a variety of IP-frequency public speech.
Even if he does not do any traffic, his name has been a symbol of the brand, itself comes with traffic, there are countless people every day in search of his name, which is to build the significance of individual IP.
One can imagine, build your personal IP how important!
How to build your personal IP to make themselves more valuable?
1 , imitate
Remember that a core of ideas, sell products, it is better to sell yourself.
In fact, to create a personal IP is really very simple, the easiest way is to mimic the set Ma, for example, every bubble Forum, Summit and other public speaking occasions publicity.
If you look at the early years of Ma's speech video, you know Ma for e-commerce can be said excitedly spread the news everywhere, just let Ma almost become synonymous with the word e-commerce.
In fact, as you have to do it is to continue to yourself through a variety of communication channels to let more people know you, know you, like you, so you can quickly create their own personal IP influence.
This is the most simple and crude a way that simple fact is not simple, because it requires you powerful eloquence of speech ability, as well as strong business ability to sell, to let you quickly build your personal IP.
You can use speech to conquer your target customers, you can quickly become a personal rapid IP has a certain influence in this area.
Selling products, in fact, the core selling is yourself, you must create your own personal achievement IP yourself, allow yourself to become more valuable.
2 , occupying
First of all, it is to let you quickly become a leader in a segment of the industry, set the industry benchmark, become cattle in the field, naturally your personal IP will be a great influence.
How to become a leader of a certain industry segments it? Very simple, it is to use what you are good at adding another unfamiliar industry, and quickly occupied the visibility and impact of the industry through a number of network communication tools.
Take for example the movie, the segments of the industry have come out kung fu action films, martial arts action films, comedy action movie, action movie fashion, costume action film ......
Kung fu action films core representatives have Bruce Lee, the martial arts action film core representatives have Jet Li action film comedy central representatives have Jackie Chan, the core of the fashion action movie representatives have Donnie Yen ......
As you can see, Bruce Lee, Jet Li, Jackie Chan, Donnie Yen they are good at martial arts, but if they want to establish their industry dominance in a particular field, it is necessary to cut a particular field is not easy to make people aware of the roots to develop.
The core is cut into industry segments!
As long as a person can occupy a niche type of movie, it will definitely occupying the dominant position of industry segments!
That's what they have in common, if you want to quickly build your personal IP, then expand your personal IP influence from occupying a certain segment of the industry and through some network communication tools.
When you play to its own individual IP's influence in this area, you can allow yourself to become more and more valuable!
3 , mystery method
If you want to make their present or future live more unrestrained freedom, from this moment, to create a personal IP is urgent.
Specifically, how quickly create personal combat IP, IP to establish personal influence, allowing you to quickly become a big cow and the one area of the coffee, which requires an individual to create his secrets IP framework.
IP is to create my own personal marketing Shi Zhanpai senior players in this area, from my own personal IP began to build, I summed up the mystery quickly create an effective method of individual IP's.
Since the method to create individual IP value is too large, it can only reveal specific in my courses.
