With the gradual improvement and optimization applets, increasingly wide scope of application, now whether it is travel, restaurants, companies, shopping and so began settled applet. So one might ask: What is the advantage to develop small programs do? Let's take a look together.
1. To improve the visibility
for companies and stores, the higher visibility, the greater the traffic. So small program can help companies enhance their visibility across the plain. Because the program is relying on small micro-channel platform that has the majority of customers running, if the company has developed a small program, coupled with marketing, natural micro-channel can allow customers to see their promotion information to improve awareness and increase traffic.
2. orders online, offline distribution
today's young people are mostly reluctant to go out, enjoy more homes, home delivery services, and will have a take-away service. Development of small micro-channel program may be directed to nearby residential communities, shops and even set according to the distance from the delivery price. So, not only can expand awareness, also can increase revenue, compared to rely on take-away software, development of small programs can also save memory. 
3. Member mechanisms to retain membership
applet slogan is ready to use, run out and go. However, this does not prevent applets membership retention problems. Customers at login applet, stores information that can be read to the customer, after customer registration, merchant and then set the Membership Rewards. This is similar to supermarket membership cards, how much money is an integral, certain points can be exchanged for the corresponding items or discounts. Today, competition among businesses is very intense, only to engage in marketing activities in order to retain customers. Thus, a small program is a good choice.
4. The secondary brand exposure
applet lets companies store and brand second big exposure. Because there is a small program such a function "Memory", the customer used a small program to preserve memories in micro letter. After the first use is too small customer program, and when the input micro-channel pull-down, is able to see the previously used applet. In this way, companies can make their own brands to get a double exposure. 
In short, through micro-channel card applet method can achieve a variety of ways to make money, stores are sure to get the chance.