Tencent is a small program launched in 2017, the use of the micro-channel ecosystem, a small program as a new phenomenon, has been questioned from the beginning to now become a hot topic, it only took less than a year. Its market size, the number of users has maintained rapid growth. Because it is sitting on micro-channel one billion users, it is possible to business, business to bring traffic dividend, so more and more companies are beginning to realize the importance of small programs, have developed their own small program so mall. Here to introduce micro open letter applet mall which need to be prepared?
1. Identify the applet mall development ideas
In a small mall development program, be sure to join the development of clear thinking, you first need to figure out why do applets mall, for company presentations, or for marketing and then smaller according to the industry, selling products, and so on to the target population program to do a mall location, and the desired function, such as a page. Users will be able to have a good experience and a high reuse rate, or even allow some users to small business program is impressive, effectively improve the conversion rate and the retention rate applets Mall.
2. applets mall development mode
There are two ways to develop small programs Mall: small independent development program, look for third-party platforms to develop small programs Mall. First, the small independent development program requires a certain code development technology, and the cost of program development and the development of small APP's not much difference, so a small program development requires at least 2-3 developers, and self-development component will be relatively small background program single function may be less, but the cost is high, can not meet the higher demands of customers. Therefore, the proposed non-technical personnel, can be entrusted to a third party platform to develop small programs, but the need to prepare the company selected to conduct investigations. Need to remind everyone that the program is now available in the market of small development companies have a lot of varying quality, so choose the time, be sure to consider, from the case, technical team, etc., to examine reputation.
3. applet mall development budget
A small program projects, development costs accounted for more than 90%. Specific applet development costs, of course, according to a small program features and complexity to the decision, a simple applet functional requirements of a few thousand dollars, a few million middle-functional requirements, functional requirements and higher development costs up to over half a million. The higher server rental and maintenance cost, most businesses would choose to direct leasing cloud server, high security, low cost, flexible operation. Finally, most small business development program will be used to pay third-party interface. Stage commonly used micro-channel payment, UnionPay payment. Micro-channel pay, the public needs to butt No. type of authentication is required to pay three hundred Tencent year.