Just past the two-eleven busy enjoying themselves for many businesses
To say that promotional messages, from warm-mass double eleven days ago, a temporary adjustment to the day to do based on sales sent, as well as the last wave of sales sprint - seemingly simple SMS containing the practitioners carefully prepared the program strategy
Nevertheless, you can not polite to say, 90% of text messages are sent to the wrong sales
Conventional operating procedures
Generally, sending promotional messages typically comprise the steps of:
1. Copy preparation
Preparation 2-3 options, submitted to the supervisor / boss make the final choice
2. Baby / shop links into short links
Use short link tool you will need to promote trade / shop link to revert to short links
3. Import sending SMS platform
The SMS copywriting, link entry messaging platforms, enter the phone number, sent in bulk
4. sit back and wait
Spell luck, character, waiting for customers to view orders
Problems
There are two more serious problem in the above steps:
Question 1: SMS copywriting depends supervisor / boss likes and dislikes, not from an objective evaluation
We tend to rely on past experience, subjective likes and dislikes to choose, can not be objective, but you can not use the data support
Question 2: Click the link in the number of promotional text message, not statistics
On the Tools choose a short link, also relying solely on Taobao, Sina short link translation service provided by short, not statistics to click
These two problems can be summed up in one sentence: electricity supplier promotional text effects can not be quantified
Data can not be quantified is directly reflected in the following aspects:
- Store the background can not be accounted for sources of statistical SMS
- Different messages can not be copy horizontal comparison
- The annual expenditure of SMS can not measure the effect, but had to spend
solution
As can be seen, the crux of the problem over the short link in the message can not be statistically
If we can choose a statistical link traffic to short URL conversion tool, rather than directly using Taobao, Sina short URL tool, we can solve this problem
Fortunately, there are many commercially available data statistics short link tools, such as: small yards short link
In addition to providing SMS shortening function, you can also click data to provide detailed statistical reports
As a result, we can not go down the drain SMS is no longer a statistic, every SMS sent statistics are available, traceable
Texting correct posture
With statistics can access data short link tools, the correct procedure is to send text messages
1. Copy preparation
Preparation 2-3 options, compared to before, we can choose to copy multiple comparison test, based on continuous feedback data
2. Commodity / shop links into short links
Means small short link to convert commodity code / short link store location, different messages can be divided into a plurality of short links, to facilitate subsequent data comparison analysis
3. Import sending SMS platform
The SMS copywriting, link entry messaging platforms, enter the phone number, sent in bulk
4. Click the View link data
In small yards short link the background, click the link to view different data, horizontal comparison
The combined volume change rate analysis transformed
With the link in the SMS click data, combined with shop visits, sales conversion rate changes were analyzed
Epilogue
Thus, with small yards short link such traffic statistics can be short-link tool, SMS marketing can finally say goodbye to the character luck to fight, let SMS marketing truly becomes available scientific data to measure marketing programs
