Help small micro-channel brand marketing program is quite large.
As we all know, is a program of the same name is prohibited. That is, as the name of two small programs impossible. Standing on the perspective of brand protection is to register your own small program is very necessary. One is to seize the market, and secondly, to protect their brands are not registered in bad faith. Over the past cybersquatting, brand public ID number of competitive battlefield, now transferred to the applet.
"Found near the small program" is based on the positioning information. Users can see their side all the applets within 5 km, a small program that is radiation range is 5 km away. Want to improve local influence, can increase the impact from the start within 5 km, a small program is undoubtedly the best way.
Finally, the program has a small micro letter as the basis for nearly a billion users, with public number, the applet code, micro-channel group forwarding and other routes of transmission, very easy to get to direct users, with traditional push-acquisition mode phase than, its cost is very low, low cost and high conversion user acquisition.
For example, well-known KFC, McDonald's, Starbucks applets, can be done on-site à la carte and appointments, waiting in line free deal. Some people may say that you are right these are big companies, the industry benchmark, well, here to introduce an example of a street bakery.
My family cake Square under the Xinluo City Ju Han Food Co., Ltd., the main products are bread, cakes, cakes, moon cake, Longyan endemic tourist attractions, food and other series. March 2019 in the small micro-Sheng technical support program, officially released "My family cake Square" electricity supplier applet, provides online purchase channels for customers with consulting, customer support and apply for extension of businessmen, involved in various forms of welfare activities.
In a short period of time, through a rich online marketing campaign, my cake Square gains of more than 4,000 loyal fans, to further promote the brand, and laid a solid foundation for sales conversion late.
Full cut benefits, limit use
"My family cake Square" is provided with a full cut spending bills, spending 188 yuan to use, effective 15 days after collection, create a sense of urgency to customers, promote their consumption and raise $ 15 for each order.
One yuan bargain, fast drainage
"My family cake Square" good use of micro-Sheng applet plug-rich marketing, has held one yuan bargain activities, the original price of 138 yuan Larry Durian mango cake, the minimum can be cut to 1 yuan to buy, attracted nearly four thousand people are concerned .
The accumulation of the number of steps, exchange gifts
Sheng small number of micro-step procedure treasure micro-channel synchronous motion data, user authorization can be used. "My family cake Square" to enhance user activity, number of steps to open special treasure, and support for customers to use pedometer free currency convertibility whole wheat bread.
Prepaid gift, online spending
Charge 100 yuan send 5 yuan, 138 yuan to send 15 charge, charge 288 yuan to send 33 yuan, "my cake Square" by Ji Song's full benefits, prepaid customers to develop consumer habits, so as to achieve the purpose of retained customers.
Extension off the team, improve conversion
"My family cake Square" to apply for online customer support extension merchants, commodity and let others share successful purchase, you can get a commission merchants extension award, this initiative will not only allow the customer side can consume while making money, but also greatly improve the customer conversion rate, Mall surge in orders.
If a company has its own brand and want to protect, promote their brand, then the applet is essential. Even without the development of small programs with more features, just as the local influence to create a tool that local *** marketing, small program is also very important.