Micro-channel cheating, paragraph 3 game engine hanging open, what kind of positive growth, will give the game?

file

November 14 small game development circles, there is a big news: "micro joint letter games game engine manufacturers, engine launch plug-in function, can upgrade from 0.5 to 2 seconds startup time game."

Engine plugin is what?

Yesterday, many people are asking Xiao Heng: "? Plug-in is how to accelerate the engine, do not quite understand" "? Engine plug in the end is what", "? I have to let you learn new things," ...

Xiao Heng also the first time, read through the document, and make your game do the test engineering, micro-letter game engine plug has been regarded as a simple understanding look:

file
Normal mode, each using a game engine developed game, you need to download the game engine code module.

file
Engine plug-in mode, only the first need to download the game engine code, other games use the same engine, before the game can be shared A downloaded game engine code, thus speeding up the start time of the game.

Engaged in small game development and operation of the partner should be very understanding, H5, focusing on small game start loading speed, its new user experience and loss are essential.

Start profiling

It estimated that some people will feel the engine plug-ins to speed up the 0.5 to 2 seconds what's the use? An eye blink of time only.

In fact, the use of Cocos Creator develop leisure class of small game, the current micro-channel game startup speed has been very good, the first engines in words, iOS 4 to 6 seconds to start, most of the Android can be opened in about 6 to 8 seconds the first screen, not as micro-channel boast one second start, it is estimated that only put the game engine and the resources of the whole sub-package can be done!

Now I own personal development of a micro-channel games, before and after two days of micro letter beta made a statistics, want to look into what started the performance impact on retained, below is the dawn balanced game in the August 7 to 8 May 9, when the active case:

file

The game is open at 10:00 pm Aug. 7 letter beta micro, micro-channel platform continuously introduced 5184 users within 24 hours, the same day the game started 8121 times. However, data on the pictures rather awkward, beta had gone a few players, but it is not the focus of our talk, we are using this time node, the number of users, look at the micro-letter game starting performance.

iOS start Overview
file

Android started Overview
file

Seen from the figure, the total start-up time the day August 7 faster than iOS Android 3.88 Miao, Android to iOS users than the loss of more than 12.55%, the focus here is not to say that iOS and Android systems is good, but look at the game affect retention startup time open to the fold.

This is another friend of the game, "Zhou Lao car shield" in the micro-channel 14 September 4800 beta users, the game starts 7000 + times, it starts following is an overview on September 13 to September 15 is:

Zhouchelaodun iOS

Zhoujulaodun Android

"Zhou Lao car shield" to open the first screen of iOS retention due to the number of users is too small, not very good Compared with Android, and friends said at the time the game does not do sub-optimization. In the open beta on September 14 the same day, due to the new multi-user, iOS, Android startup speed is not fast, in about 10 seconds. Which may be seen user game micro-channel, and the amount of micro-channel guide user to Android main attribute.

Start churn analysis

The figure is the Android mobile phone users at dawn balanced game open beta in August 8 distribution of loss, loss statistics, a total of 893 users:

file

Starting from the front to see the overview, games start to enter the fold in the 8.38s, we have 9 seconds as the dividing line, the figure will be divided into left and right parts:

  • Marked green on the right frame, the number is already entered the game after the loss, optimizing this part of the art and need help planning students.
  • Left red wireframe users, in the game to start the process of flowing lost a total of 679 people accounted for 76%, and 4 seconds before the loss of up to 60% of a total of 543, if not already open computing first screen is as high as 80% , a few seconds before it is therefore the focus of our concern.

Xiao Heng under customary usually use micro-channel, analog analyze the first 8 seconds, the user is probably what the situation is lost, a premise should be noted that these users are micro-channel conduction amount to enter, and the vast majority are hand slippery Be careful to advertising, not the target user.

  • 1 second: one second loss of customers, the largest, appears to have been professionally trained, eyes, brain, hand speed is very fast hand sliding chances, the game is nothing to see the flash people;
  • The first two seconds: 2 seconds loss of customers, households with one second about the same, but slower movements only, this time the game icon has entered the visual system, it is estimated that vague, momentary flash people;
  • The first three seconds: three seconds loss of customers, not only has entered the game icon from the visual system in the brain, the name of the game is estimated to be able to see clearly, but without any feeling, the same conditioned reflex, quick click Close;
  • The first four seconds: 4 seconds loss of customers, the game is already an icon, the name has come into brain circuits, the feedback signal to him that there is no love, even disgusted, quickly flash people. The first four seconds is crucial because users have to think!
  • 5 to 6 seconds: five to six seconds loss of customers, carefully read the game icon, name, and the loading progress, comprehensive feedback through the brain, this game is not worth the wait, a 88!
  • 7 to 8 seconds: 7 to 8 seconds loss of customers, it is estimated that stare into the loading progress of a game, the next stop on the 100% or a digital moment, it is impatient, what a ghost game, get in half a day ,gone!

The above analysis is the dawn of personal value YY, only for reference, here is that most of the former three seconds churn is a conditioned reflex, difficult to translate. When the user game icon, see the name of the game, the brain thinking, and then leave it for us to have a chance to fight, let them see the game as soon as the first screen, which has spent 5,6 seconds, experience before you go!

Enhance the start-up speed of 0.5 to 2 seconds of the game is very valuable, but the vast majority of small game is Android users, especially for the amount needed to buy the game, time is money, I will fight milliseconds.

The benefits brought by engine plug

Here we look at, specific engine plug in those scenarios will bring more obvious performance provides full use of this mechanism as much as possible of it?

Micro-channel beta

For individual developers, the use of micro-channel function of beta free to send 5000 traffic, be sure to make good use of this opportunity. The first package of resources to do as much as possible small, the engine cut out, picture compression must be done, but try to choose more use of the engine version number (currently Xiao Heng learned, using more Cocos Creator Engine version distributed in: 2.0 .8 ~ 2.0.10,2.1.3,2.2.0, but still be subject to the micro-channel or Cocos official statistics), so easy to rub on the already downloaded the game engine, which is suitable for most games .

Severe Games

Moderate to severe game usually rely on more engine modules, such as RPG game: Maps, character animation, will use TileMap, Spine, DragonBones, Animation and other modules, as well as some games will use the physics engine module, and other modules collision complete engine modules of up to 1.6M.

With the widespread popularity of micro-channel engine plug-ins, after the construction of the game completely when the engine can be clipped to the most streamlined state, probably around 550K. Even you can imagine, after small game platform is no need to upload engine code, engine build only what the configuration used, the version number of the engine can be.

Moderate to severe game using the same engine plug-ins can quickly enter the fold, retaining only the first packet dazzling dynamic effect and the initial interface, with a dynamic way partition of the current necessary to download the game content, allowing users to participate in the game to go as soon as possible. With the arrival there of 5G, severe disadvantage game download game resources will be improved for small game is a good thing.

Matrix Games

Single paragraph game is generally difficult to have benefits, or even lose money. Micro-channel platform that can support a small game Jump 10 games, the vast majority of game companies factory, the entrance will be integrated in other games in the game to increase the flow and quality of the game will sell the game to jump pit bits, there are also expensive. Individual developers are aware of the opportunity of exposing jump games bring, many developers will be at the micro letter public, organizations invite friends to establish the link.

If it is to develop its own casual games, the use of plug-in engine start growth, coupled with the custom boot background (headline support), allowing the player to feel the switch is not different in the game, and instantly the shuttle in the matrix, which also will greatly increase the visibility of the game and reduce wastage.

summary

Run Liu teacher said the good: "All commercial value, depending on whether allowing users to benefit."

Micro-channel engine plugin not only allows ordinary users to get a better gaming experience, but also allows game developers can benefit from. That point play to open the game, the game shorten product time presented in the hands of users, which greatly optimizes the transfer value of the product.

Xiao Heng is a porter, transfer valuable game development technology, if you think this article useful to you, thank look at a look or passed to friends. Thanks for reading, we would like to move forward on the road of "temper forward, grow together!"

Guess you like

Origin www.cnblogs.com/creator-star/p/11875472.html