What is technology?
1. skills, but also clever.
- "Said the text"
2. For the purposes of tools to manipulate the natural world and the human collection of machines, systems and techniques.
- Merritt Roe Smith
3. The process of human beings are in use and change nature of accumulated and reflected in the productive labor of experience and knowledge, but also refers to skills other operational aspects. --"Xinhua Dictionary"
Broadly speaking, the technology for the realization of social needs and to create and develop the means, methods and skills to integrate human, is a collaboration for the common purpose of the composition of the various tools and planning system, usually by technical and technological achievements ( The process, design, operation method and the like) in the form manifested.
What is the technology plan (TPP)?
Technical planning is carried out based on business and market objectives necessary technology for identification and analysis, and the corresponding process strategy.
For example: The following activities falling within the scope of technical planning.
1. Identify the current key / core technology
2. Analysis of the impact of a technology on business objectives achieved
3. collect, analyze trends and Friends of the technology industry
4. Recognition plate and the associated risks of short
5. Analyzing time point needs a technology
6. A method of determining an acquisition analysis techniques
7. Evaluate into a technology acquisition
8. Development Technology / Platform Project Mandate material package
What is the life cycle of technology?
Technology is alive, and from there to gain market application has its own law of development, a proper understanding of the law of development technology, to grasp the characteristics of the different technologies in the life cycle of technology planning guide to developing effective strategies.
| period |
feature |
Technology Strategy |
|
| A |
Technical bud |
Focus on the advantages of technology, competition, mainly in patents, standards |
Improve the standard, embedded patent |
| B |
Technology Growth |
Technical defects gradually known by technology hype gradually silence |
Development of technology prototypes to verify the technical feasibility, technical defects breakthrough |
| C |
Technology is mature |
Breakthrough defects across the "rift, mature technology |
The rapid development of engineering prototype, solve engineering technology / utilities; development platform, reserve capacity |
| D |
Application |
Find application in the market |
Product development, implementation and reduce costs |
Technical planning what?
Technical planning There are five:
1, IHQ method (IssueHypothesis Question, problems dummy method)
IHQ is a method of designing the questionnaire, or interview questions used to guide the design questionnaires to gather technical requirements in the specification process.
IHQ The logic is as follows:
1) According to the current focus of attention of technical planning, technical fields related to the views put forward from 1 to 5 (Issue);
2) 1 to 5 proposed hypothesis (Hypothesis), such as "the FMC is a positive trend" for each viewpoint;
3) Set around the assumption that the survey questions (Question), these problems used to prove or disprove assumptions, such as "What are the key technology FMC is?", "What technology strategic control point?"
Technology Plan (TPP) and signposts Development (RDP) Shenzhen practice open class notice
2, benchmarking method (Benchmarking)
Benchmarking is a systematic, ongoing process of assessment, by constantly comparing companies and a leading company in the world to obtain information to help companies improve their business performance.
Benchmarking following general categories: internal benchmarking, competitive benchmarking, functional / universal benchmark. Specifically described in the following table.
| Types of |
Object category |
Correlation |
Ease of access to information |
Stimulates creativity |
Shortcoming |
| Internal (Internal) |
The same company in the middle of different locations, departments, work units, national and similar activities |
high |
easily |
less |
Limited focus, internal prejudices, easy to produce a closed mind |
| Competition (Competitive) |
A direct competitor to the same target customers |
high |
difficult |
in |
Non-public information is not readily available enterprise competition |
| Functionality (Functional) / commonality (the Generic) |
Is considered world-class standards of products / services / processes (whether or not in the same industry) |
Lower |
in |
high |
It is difficult to change into a different kind of environment |
3, HTB method (How To Beat, how to combat competitors Law)
HTB (FIELD) is a simple logic to understand the industry environment and customer needs based on a gap analysis of major competitors Technically, determine our technological strengths and weaknesses; thus drawn from a technical point of short, medium, long-term strategies; ultimately Take advantage of Our purpose is to attack competitors.
4, operational chamber method (War Room)
作战室这一概念起源于军事领域，它是英国海军上将John Fisher对海军情报局（NID）情报分析方式进行改革的产物。Fisher命令NID的贸易和情报两部门集中所有力量，每天都跟踪世界上每一艘战船的行动，以及有可能转变为候补巡洋舰的商船货船和将军感兴趣的商人。他们分析地区情报官、海关、领事和外交线人及信号站的报告，并与其他相关数据作比较，每天都将比较结果标示在一个大型挂图上，开展这种工作的房间很快就以“War Room”被大家所熟识。
5、技术生命周期规划法
在审视技术生命周期时，团队常常会发现确定一项技术在技术生命周期中的位置是比较困难的。如果遇到了困难，问这个问题——谁会购买该技术或其支撑的产品和服务？他们是早期接受者吗？可以根据我们能够满足他们哪类行为和需要来确定技术点在曲线上的位置——而不是你的技术存在有多久或者你自己宣称的成熟度。
在进行技术环境与价值分析时，可以使用技术生命周期的概念。技术在生命周期的不同阶段，成熟度、风险、价值取向都有较大不同。买主在生命周期曲线上所处的不同位置，在业务需求、购买标准、态度、认识和行为上都有系统性的区别。
一般情况下，技术接受生命周期的6个阶段是这样确定的：
-
早期市场——技术狂与幻想家，希望第一个用上新款设备；
-
裂谷——早期市场的购买兴趣很低，不过主流市场对解决方案的不成熟性感到不满意；
-
保龄球道——在主流市场接受前，根据是否合适自己而采用的阶段，受客户需要和供应商根据具体需求专门制造整套产品的意愿驱动。采用基于价值的定位方式来实现利润最大化；
-
龙卷风——市场大规模采用，主流市场转向新的基础架构模式。采用基于竞争的定价方式来实现市场份额最大化；
-
主要街道——市场后期拓展，此时已经形成了基本的架构，现在的目标是充分挖掘它的潜力。采用基于价值的定价方式来实现利益最大化；
-
生命终止——又有全新模式进入市场。
技术路线图（Roadmap) 的作用是什么？
技术路线图的作用在于为技术开发战略研讨提供信息和决策依据，提高决策效率，技术路线图能够帮助一个产业预测未来市场所需的技术和产品需求，描述一个产业在未来竞争中取得成功需要走过的道路；引导技术研发决策；增加协作、知识共享和新的合作伙伴；降低技术创新的风险；帮助产业抓住未来市场发展的机会。
技术路线图的作用如下：
-
技术路线图用于技术预测
-
用于技术规划
-
用于技术方案选择
-
用于技术投资决策