How to conduct keyword analysis?
By " keyword to determine how ?" This article, we can choose a general understanding of the basic ideas of keywords as follows:
1. Select the keywords in line with their strength
2, do not choose low traffic keywords
Detailed anatomy of how keyword analysis?
1, understand the industry overview
2, a collection of industry keywords
3, keyword competitive analysis
4, Keywords development planning and traffic expected
5, target keywords
Learn Industry Overview
1, the main industry keyword search, site search results before 5 can basically be summarized description of the industry. For example: SEO front row of the key words are basically very professional site 50, and most of the main domain name, domain name contains SEO majority.
2, you are familiar with the site, including the site of the station time, professional, site size, the main key words. For example, for the keyword SEO, you are familiar with www.1994july.cn it came in which position?
3, the top 10 sites in the industry keyword search results, mainly auction sites, industry sites, corporate sites, or personal sites. If the majority of auction sites and industry sites, then the strong keyword commercial value; personal website, most of the industry uses advertising alliance forms, innovative profit model can be considered to cut; simple corporate website, then the competitive industry is not strong.
From these, you can generally grasp the industry overview. Similarly, you can learn about the building materials industry, the weight loss industry, tourism industry, non-ferrous metals, filter media industries.
Industry set of keywords
1, the main industry keyword search, click on the bottom of the first page of search results more relevant searches. To obtain a set of industry keywords here, make the appropriate screening.
2 obtained for each keyword daily search volume from Baidu index.
3, if you need more industry keywords, Chinese version of the Google Keyword Tool can be used.
Keywords competitive analysis
1, a collection of keywords from the industry to choose your own. Including: keyword relevance, keyword search volume, keyword commercial value.
2, for the selection of keywords (we call two keyword), according to understand the industry profile way to understand two key words ranking Profiles.
3, the secondary keyword competition is often not so strong, if the first page of search results appears directory links can be identified as one of the target keywords.
4, the site needs to be analyzed before the five natural rankings, including SEO level, the main keyword, website size, establishment time, PR value and so on.
5, normally takes 3-6 months of development time, if you have such patience? If you can not stand this time, we need to consider less competitive.
Keywords development planning and traffic expected
1, to determine the development of a primary keyword, to increase site traffic boost. Such as: the beginning can determine SEO optimization-based keywords, along with the future development of the site, the search results will also have good SEO rankings.
2, keyword development parameters, need to have a clear hierarchy. Such as: rapid weight loss and weight loss is a big level, but with rapid weight loss, excessive weight loss methods can be very good.
3, traffic is expected to be a need for experienced job, although some key words daily lot of search volume, but the flow is primarily the first three (later two) or auction website "interception."
4, for large industry sites, this step is very important.
Targeting keywords
The above analysis, basically can help you determine the target keywords. For the main station (the main domain name or say Home), often can identify three target keywords. Catalog pages, keyword content pages can be and so on.
Original link: https: //www.1994july.cn