If you have been operating the company's SEO project, you will find some time for the company's website, rectification, sometimes not technical problems, leading to the slow progress in SEO project, but various internal approval the so-called "red tape" led to the entire project, the long-term can not be successfully implemented.
Compared SME website optimization, we believe that: the company's SEO optimization, ROI evaluation process is a fairly long period.
So, a large corporate site optimization, internal communication strategy 6 What?
Based on past experience of large sites SEO, we will adopt the following, further explanation:
1. Social Media
We know that for group companies, for each of the positions are broken down, social media marketing and SEO optimization, is an entirely different team, but there is still a necessary connection between the two.
That is to make use of social media, a reasonable guide each other to create more potential natural link, this time, you need to actively exchange views with other department heads, and stressed: SEO optimized landing page, at some level, that can assist new media marketing of.
2, Corporate Communications
Earlier, we have written an article about SEO public relations, with emphasis on how you use the company's public relations team to assist your SEO project.
3, the sales team
We know that the company's sales team, to estimate ROI, with a very objective voice, especially for time enterprise content optimized for the sales team, you can get valuable advice there.
For example: Sales Customer Service frequently asked questions, feedback target customers often demands what is, this is an important indicator of a long tail keyword layout.
4, the marketing team
Online and offline marketing strategies, SEO team actually need to give timely feedback, such as: the target user to retrieve specific product keywords of interest preference serious about SEO statistical data for analysis, you will find a lot of unexpected things.
Likewise, SEO also inseparable with the marketing team, such as: Content viral marketing spread, impact on brand term searches, he is the whole point of lifting weights for, has a very intuitive influence.
5, CMO approval
CMO for a group company, is actually a very important position, relatively speaking, a variety of budget review, in theory, all need to get approval of the CMO.
Simple example: For some Group companies, the early vertical electric provider site, the average daily amount may increase outside the chain between tens of thousands to hundreds of thousands, then this link building costs sometimes even up to one million.
Especially if you buy some quality site navigation links, we CMO is difficult to make out if the project propulsion.
Therefore, at some point, for SEO managers, we not only have advanced technology, but also need the ability to pretty PPT related reports Marketer writing.
6, legal team
Relative Group companies, we are in the process of doing the optimization of the entire station, we will call a large number of content creation team, and these elements are hired very professional copy editor written.
Such companies, to create a high-quality content, cost is very high, and the status of the domestic Internet is one second he becomes someone else's article, the face of this situation, SEO team is a clear need to support legal team, and regularly invite each other to develop a reasonable program rights, combating malicious Web site acquisition and infringement.
Summary: For the company's SEO optimization project, we still encounter a variety of "red tape" Sometimes, to ensure the smooth progress of the SEO project, you need to be good to do some work outside and SEO techniques, and above, are for reference only!
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