US group announced second quarter results show that 1.5 billion profit, its first profitable, but it is not yet time to sit back, and Ali is launching its violent attack, Harold, what were hungry from a shared bicycle, takeaway market attack, how to deal with it immediately became offensive Ali problem.
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Ali siege of the US Mission
US corporations started to sell outside, take-away business is now its main source of income, it announced second quarter results show the proportion of its overall take-away business revenue reached 56.6%, still visible takeaway business is its cornerstone, but this business is facing the intense competition it's hungry.
The main rival US group of hungry it was acquired last year, Ali, Ali, backed by the big tree completely without worrying about financial issues, hungry to start it launched a strong offensive in the takeaway market. In pumping into the business aspect, hungry yet to receive 17 percent, the US Mission to charge 22%; on the user side, it gives a lot of hungry red subsidies, the US group has also been given a red envelope subsidies, but overall it is hungry or a little cheaper ; in terms of take-away riders, the US group yellow knights and hungry it seems diametrically opposed to the blue Knights, in some places two riders gathering close, we can see the two companies have formed Rush trend.
In addition to the two sides compete outside the takeaway industry, sharing two bicycle industry has also become the focus of competition. Shared bicycle industry has experienced a violent fight a few years ago, thanks to the formation of friction and shared bicycle ofo two giants, but fierce fighting led to huge losses the two shared bicycle companies, investors thinking about quitting, investors had hoped Mount thanks to the merger but because ofo ofo Dai Wei do not want to, and ultimately to the acquisition of the US group worship Mount, continue independent development ofo end.
Ali is supporting the bicycle Harrow, Harrow bike did not start in the fierce fight ofo Mount worship and a second-tier cities, choosing instead to expand their business in a less competitive three hundred forty-five tier cities, stand firm in these markets heel and then into a second-tier cities, which are called the countryside surrounding the city strategy, last year ofo into financial difficulties Houha Luo entered a second-tier cities, and now gradually formed Haro bikes and Morocco thanks to a two horse race.
US group is not easy to break
After the US-listed corporation, due to the requirements of investors it had to be put on the agenda profit, which also led to continuous improvement of the business it had to rake, which led to complaints about businesses, and even some businesses to opt out of the US group takeout platform, self room; the user, since the US group of businessmen drawn to increase, reduce subsidies, users feel the take-away prices rose rapidly, leading some consumers to businesses directly or select a meal or go to restaurants.
In this case, the hungry, pumped into the low, low price advantage be highlighted, since last year was acquired by Ali that it has launched warm winter plan several rounds of offensive, seized the opportunity to snatch businesses and users the US group, the US group with to greater pressure.
In the bicycle market share, thanks to Morocco after being acquired US group did not re-publish relevant financial data, but before it was acquired by data released monthly loss of several hundred million dollars over the past year to continue to improve the industry precisely to price losses for the surplus. Harrow face offensive bicycles, US corporations seem to be in a defensive posture, it failed to launch an effective counterattack.
On the financial strength, Ali certainly much stronger than the US group. 2014 Ali amount of public financing in excess of $ 20 billion, the electricity supplier business continues to deliver a huge amount of revenue for it, after the huge sums of money it has launched a buy buy buy mode, two years to buy half of China's Internet, which showing its Internet ambitions. In contrast, the US group was founded from 2010-1 quarter of this year, which has been at a loss among rely burn business expansion, fund-raising nearly $ 5 billion market last year, in terms of financial strength significantly better than Ali.
US group earnings in the first place, on the financial strength and far better than Ali, facing the latter launched the offensive on several fronts seems a bit overwhelmed, how to rescue it is becoming a problem; of course, for Ali, it's whether there are enough determination continued to invest heavily to support the expansion of hungry and it also remains to be seen Haro bike, after all, Ali's stall is very large, need to spend a lot of places, a large fortune who spent how much money it is willing to maintain this it offensive?
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Bai Ming Technology BMtech007