Many years ago, I listened to the teachings of the industry bigwigs young entrepreneurs, there is probably a word to say: "The platform is not planned out, but grew up, claiming to do the outset platform company hardly made. " This hearing a lot, subconsciously think that this is an iron rule, although in terms of probability, this phenomenon is not one hundred percent, but I think 99% of the cases, it is applicable.
Happens that I am currently involved in a venture, is to do platform type, the type is B2B2C, some features similar to the current Lynx, Jingdong, the US group, to fight a lot. But 2B part, our customers and target customers of these existing platforms are not exactly the same, and strive to functionally differentiate the specific model. Currently on the market there is no idea of the exact same product, but as the main person in charge of technology, this is the place I vaguely worried, because this does not mean that no one has done similar products, there may be people who have failed to do so we do not see such a product in the market. Of course, I also hope that we belong to the 1%, after all, and there are funding the boss, and his colleagues have their own hard work pay.
If you want to see from here how small the company bigger platform solutions, will be disappointed. The title of this article is not the type of question and answer, but questions, because I also own fumble, the pit has also been stepped forward.
We talk in user acquisition, marketing and sales with existing giants how to compete, from the technical point of view, it is often stretched. Although the technical architecture, scalability, we will design a better architecture, the system as much as possible with high availability, high concurrency, high performance, but also the cost of these things, such as the need to optimize the system someone, someone to optimize business logic, and so on, but there is no money to recruit more talented people to join in, it can only dry anxious. Lack of funds, manpower is not enough, how do platform? Extremely difficult ah.
Such as the platform side, we need to split the business, so you need to have a financial system. The team only a few number of people are doing technology, people no depth financial aspects involved, basically unable to develop a functional system to meet the financial needs. Even developed financial system, because we did not pay the license can not be done to the merchant settlement, involving two or clear, it is in the national crackdown. Therefore, we need to use third-party split system, there is a third-party payment license itself, and usually the depth of cooperation with the bank. Then consumer funds come directly to the merchant count for cleaning systems inside third-party split, thus avoiding Erqing problems. However, the use of third-party split system is not without pits, so we stepped on enough, I'll give share to share.
Also, for example as a platform side, businesses have distribution requirements, then we will ask the platform side provide distribution services. Lack of funds, lack of manpower, what we do and distribution services? Chenqie not do ah. Or and similar financial systems, platforms and third-party distribution system needs docking, when the consumer orders, issued under a single platform to third-party application distribution system, after approval, performed by a third party arrange delivery, and delivery fee by the platform direct third-party settlement, then the platform and merchant settlement inside split system, so you can keep informed about our third-party distribution platform platform business.
Another example ......, or starting a third party system, they will not speak so much. To explain, I do not think that just started using a third-party system, what is wrong, and sometimes more economical and cost-effective, because the third party is generally a business expert in the field, developed the system more rational and better use. The entrepreneurial process, good fake to things, know how leveraging an occasion is also very important. But do not forget, we do platform type, to serve a large number of businesses and consumers, if dependent on too many third-party systems, in which time a third-party system failure, sometimes we can not guarantee its recovery time or when we grow slowly, may be coerced by a third party, we may make various costs unsustainable.
In this case small companies, large platform to do, there is not much way. Only to do product planning, and design a scalable system, capable of using third-party modules on the first use of third-party modules, as soon as possible so that the entire system can be up and running properly. Then go look for more funds to support the operation of the system, and so little abundant funds, they can re-consider their own research and development of some important components, replacing third-party systems, making the most of the sub-platform is more controllable, so as to better service to customers.
Source: Technical people grow
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