SaaS future and artificial intelligence have anything to do?
Artificial intelligence increasingly popular, and not long ago, it was just an emerging trend, but now the rapid development of this technology, and there are numerous applications in various industries, such as robotics and artificial intelligence chat recommendation system.
With AI penetrated into more and more industries, SaaS companies affected by this technology. Gartner is expected, as customers start using artificial intelligence, artificial intelligence will change the SaaS pricing model. By 2025, there will be as many as 40% of the per-user pricing SaaS company name change pricing model.
AI also introduces a new standard of user experience. Customers expect efficient and fast search, and voice-controlled interface. For SaaS companies, artificial intelligence seems to be a daunting challenge. However, artificial intelligence not only brings new challenges, but also brought many benefits, SaaS companies can be more successful. Many SaaS companies have realized the benefits of artificial intelligence, which makes the market experts began talking about a new market segment --AI a service.
The current SaaS market
According to IDC, SaaS is one of the slowest part of the cloud market growth, but also accounted for 68.7% of the overall cloud market. From an investor's perspective, the market situation is usually characterized by venture capital funds, and the index declined. The main reason is the SaaS market has matured, and has been over-saturated. Even though it is still expected to grow, but its growth rate will slow, so companies that want to compete with large enterprises need to keep up with the latest trends.
Many large companies such as Google, Amazon and Microsoft, have been studied for many artificial intelligence solutions. Oracle also revealed an interest in machine learning and artificial intelligence, claiming that SaaS will exceed salesforce in the field. Artificial intelligence is likely to be one of the main factors that determine the SaaS market conditions.
What are the pros and cons of artificial intelligence have to SaaS companies?
1. Automation
AI brought a lot of opportunities for automation. Businesses can use machine learning to accomplish many repetitive tasks, helping customers quickly find answers to your questions, just chat robot automation of the most common examples. Chatbot can provide the necessary link to reach the knowledge base, the most advanced solutions can analyze the feedback, learn from their interactions with customers. In this way, companies do not need to hire additional staff to save costs.
One of the major challenges facing the company is to maintain SaaS remote customer involvement. Chat robot can help the company closer to the customer, ready to provide timely help.
2. Sales
According to statistics, only 20% of the sales team time to analyze sales leads, and qualified potential sales leads can account for 80 percent of the time. It is necessary to do a lot of research to find out what clues might lead to sales practices. Fortunately, due to the artificial intelligence of these have become very simple. Artificial intelligence can easily handle large amounts of data, sales teams can have more time to complete the sales task. Therefore, they can be most of the time to devote to the task of accurately qualified sales, sales team's overall productivity has increased.
3. Personalized
Natural language processing and machine learning enable SaaS companies to shift from the ultra-personalized personalized. AI can analyze historical operating users, providing information about their preferences and interests you. Therefore, you can configure the user interface to learn what your users are looking for.
However, these benefits also means that those companies do not employ artificial intelligence will not be able to withstand competition.
4. Marketing
AI-driven virtual assistant can help marketers collect data on consumer trends and behavior patterns. Accurate data analysis can also more easily provide consumers want products and services.
AI can also help marketers evaluate the effectiveness of their campaigns. In addition, the use of more accurate information can make better decisions, thereby increasing profits.
5. predictive analysis
AI can also predict the user behavior by analyzing historical data. Even before you get negative feedback, it also helps improve the user experience.
in conclusion
AI benefits to software development is obvious. Machine learning allows a computer to perform various tasks, otherwise it takes too much time and effort, minimize costs and increase the overall efficiency of the development process.
At the same time, SaaS companies should understand that if do not use artificial intelligence, and that its benefits would be a challenge. AI can introduce new user experience standards. Artificial intelligence is not just a trend, more likely to be the future of SaaS products.