The App Store iOS application refers to the entire process from submission of applications on-line, its purpose is to allow applications to get traffic to show the user on the App Store.
A, iOS shelves of the overall process
1, application developers account
Apple developer account is divided into three types: personal accounts, corporate accounts, corporate accounts, as well as the cost of the three permissions so different. Developers account application process usually takes about a week. General application developers are individuals or corporate accounts, corporate accounts because applications can not be posted to the App Store, internal use only, but after corporate accounts App signature can be published directly to the distribution platform or stood on its own server It allows users to download, without going through Apple's review. Then drain through the channel links the user to the platform or server to download, and statistics.
Currently, for policy reasons, individual developers and corporate developers account account, are not as good as before application, but as long as the information is available, you can apply all down, there will be more market account, basically every development company We have one or more; but the enterprise developer account has been more difficult to apply, and this year even more, on the threshold of Apple's enterprise application developer's account raised a lot, even if a company has thousands of people or listed the company, apply for a minimum of three months to have the opportunity to apply for down.
Companies and enterprises need to apply for D & B's account code, the code does not apply if D & B, please apply Dun & Bradstreet code, this process takes one to two weeks. After DUNS application down, it sends a message to tell you, it is best to use again after 14 days, because Apple there synchronize data takes time. If you want to use in advance, the number of failures can not be more than 3 times.
2. Create App ××× (App ID), application for a certificate and created profile
Creating the App ID you first need to log in to your developer account, and then configure App bundle ID. Format xplicit App ID is: (Should have two points) com.company.AppName shining written format. Then log in to your iTunes connect, then use your BUNDLE ID to create an App.
申请证书需要通过Mac的钥匙工具来生成证书（其中包括开发证书、下载证书、推送证书）。这里需要注意的是下载下来的证书只能在请求该证书的电脑上使用，如果想给其他开发者使用需要将已经导入的证书导出为个人信息交换（.p12）的格式供他人使用；以及证书有申请的个数限定，超过就不能申请了。
之后便可以创建描述文件了，描述文件的作用是把证书和Bundle Identifier关联起来。
3、在开发者中心的iTunes Connect 中配置 App 相关信息
- 主标题：主标题是显示在 App Store 中的App本地化名称，一般包含标题主题部分和后缀部分。简单通顺的展现出App的功能与特性。主标题的词汇具用很高的权重，应尽量选择与App相关的高热度词，但不宜出现热门竞品品牌词，否则审核容易被拒。
- 副标题：副标题是App的一句简介，是对App的名称的一种补充，对App的词组有一定的权重加成。所以副标题的内容应尽量覆盖一些主标题没有的重要关键词。同样的副标题中不能出现热门竞品品牌词，文案应简洁且具有吸引力，展示App独特的一面，字数控制在30字符以内。
- 隐私政策网址：从2018年10月3日起隐私政策成为所有新App或者App更新的必填项，只能在提交新版本的时候才能更新链接或文本。填写时可观察竞品的隐私政策范文作为参考。
- 产品描述：App应用描述被限定在4000个字符以内，且为必填项，可以根据语言版本的不同，分别填写不同的语言。应用描述是对App特色和功能的详细介绍，尽量在描述的前三行展现出产品的核心特色，这样才能吸引用户。目前应用描述只有在 App 更新版本时才能修改。这里需要注意的是应用描述的内容不允许填写特殊字符
- 关键词：关键词允许填写100个字符，利用好可填写的100个字符，将100个字符尽量写满。虽然苹果官方给出的建议是每一个关键词用逗号隔开，但为了使App覆盖到更多关键词，开发者们可以选择在关键词中尽量少地使用逗号。如果有需要强调的关键词，可以单独用逗号隔开。关键词的设置影响着App会在哪些搜索结果中显示，以及在这些搜索结果中的基础排名。
- 应用分级：应用分级是苹果开发者后台一个必填的应用信息属性，根据对13个问题的选填结果，分级会即时改变，包括4岁以上、九岁以上、12岁以上、17岁以上、无分级五个等级，无分级状态是无法在App Store上销售的。问题选填时应与应用的实际情况相符，不然容易出现审核被拒的请况。
- 需要各个版本的屏幕截图，运行模拟器，还有就是一个1024*1024的图标，图标不能有圆角。
图片: https://uploader.shimo.im/f/jQ95nq7LfTQiJ9hB.png - App预定：对于那些支持预定的App，在App未上架之前用户可以提前在App Store查看产品页面并预定该产品，等产品上线之后，用户会收到通知，这个功能可用于产品正式上线之前的预热，开发者可以根据市场热度反馈提前对产品相关内容进行适当调整。
4、打包上传App
将 2 步骤中申请好的证书和描述文件正确配置到 Xcode 中，设置好Xcode的一些属性：
- 在Xcode中选择iOS Device(这里不能选择模拟器);
- 如果应用不支持横屏，请在 General 选项中将 Landscape Left 和 Landscape Right 两项的勾选去掉;
- 查看版本号和构建版本号;
- 配置发布在证书。如果这里没有×××叹号，代表你的配置没问题，如果有，那就是证书和描述文件不匹配，或者描述文件里刚才选的Bundle和现在的工程的Bundle Identifier不一致。
- 将断点、全局断点、僵尸模式等都去掉;
- 设置为 Release 模式。Debug是测试用的，Release是发布用的
- 之后便可选择 Xcode->Product->Archive打包项目，打包完成后选择 Upload to App Store上传。如果不想使用 Xcode上传的话，也可以选择 Export导出ipa文件， 需要注意的是在导出时，必须选择 Save for iOS App Store Deployment。然后通过Application Loader 工具上传 ipa 文件。
5、提交审核
App打包完成后，需要上传App Store Connect。按照以下步骤操作：
- 确保App所有功能开发测试完成。
- 进入App Store Connect创建新的App，填写完成App信息。
- 执行archive操作，打包ipa或直接上传构建版本(使用Xcode或者Application Loader)。
- 新建App版本号，选择已上传的构建版本，提交审核。
审核的注意事项：
- 仔细检查关于App的各项资料是否填写正确，需要特别注意不同语言下的信息是否准确无误。
- 如果App是需要登录账号才能进入的，那么需要在后台填写测试账号以供苹果审核。
- 需要准备已经在线隐私政策协议，见附件，把本应用替换为App名称。
- 对于等待审核的版本，您仍可以编辑所有信息。要提交新的构建版本，您必须将此版本从审核中移除。
二、iOS上架的一些建议
1, App words can not describe cross-border, the official Apple App will first look at the text description, if off, however, directly rejected; of course from Apple's propaganda is another matter.
2, Apple takes the default minimum strategy: minimize hardware requirements; Apple will maximize off hardware parameters, so be sure to join the hardware parameters in the parameter description at the time of the audit.
3, in order to avoid various situations rejected Apple, the best way is to read Apple's relevant regulations!
4 ,, if you have applied the product shelves, but discovered the existence Bug or other problems products. The proposal is still playing himself back, do not wait for Apple to reject the.
5, but the vast majority of App shelves audit takes seven days, and some good luck can one day time passed, this happens rarely. However, each account has two opportunities to apply for expedited processing.
6, your Xcode must be the official version, beta version of Xcode can not upload the project.
7, on iOS channel statistics problem, you can use the tool openinstall, to count the iOS sub-channel data link through the channels, you only need to upload a standard installation package, you can generate unlimited channels carrying different parameters of a link or two-dimensional code, compatible with iOS / Android, and then distributed to various channels, real-time statistics based on the needs of the channel link or two-dimensional code.