Storage in micro-channel business Internet entrepreneurs army, is definitely the largest body, many "experts" have developed a noun: micro-channel Internet, it can be said micro-channel can sometimes be representative of the Internet in this industry, which shows great his influence of !
As a universal rule: people are afraid of famous pig afraid of strong. Micro-channel Internet is no exception, this year also suffered a major watershed.
The most important of a performance: title.
In fact, there are many more and more difficult performance, but a part of this title is enough to make most of the micro-entrepreneurs letter headache.
This article is still in line with the war effort consistent view, impartiality, freedom of speech does not promote any violation of state laws, rules and other micro-channel, such as micro-channel customer service ××× sister need to review, we must clear grasp, this is definitely the sun and justice, Jedi no bias there with anyone suspect ....
This year the fight against malicious micro-channel marketing is ever a time period has not, and has become the norm, but a major title manifestation of it, as well as other circle of friends fold, limiting and so on.
This article speaks title in transition, as the survival of micro-channel network by marketing people, we in the end that ye turn? Go where?
First, a point of view I have to be made clear: the era of a cell phone business, it can take the edge micro-channel.
In the micro-channel business, is still the best choice for grass-roots entrepreneurs, this business is not only reflected in earnings you can make money quickly, but also in the accumulation of business, most of the time is more important than the mere accumulation of profit.
So, for this point, the network marketing people must have confidence, at least in the next five years, you still have to embrace micro letter.
Furthermore, we need to be clear that the title, in the end seal are those people? We only have a clear target in order to better discuss the next transformation.
I summed up the points, the general strike will be the following four:
1: out gray items, pornography is standard, these are not against heaven tolerate, is reported seconds sealed, no solution!
2: engage in harassment of users, performance frequently send advertising (such as sharing within a novel project group link), frequently push marketing information (such as Amoy), which was closed entirely defeats the purpose of micro-channel platform that is caused to the user the experience improper.
3: excessive marketing, eager to cash, in principle, has been micro-channel marketing can, but have a degree, excessive marketing, eager to cash or routine will involve advertising, advertising or excessive routine once evolved into a user offensive, objectionable will report to report on the seal, the reason is very simple.
4: raising a good number not on a big fight, which is part of the fight against performance purely not understand the line, no cure!
Title is generally the case, that is more than 4, so we bent over backwards to find the root cause easier to handle.
So when titles become the norm, then our marketing people how to transition?
Here, I summarize 8 points, we want to reference and help.
1: take the two extremes, either rapid harvesting leeks leave or long-term layout Fun User thinking!
I guess the next letter for Type 2 micro entrepreneurs, or leave the thinking to make quick money, these people are eager to reap the performance of leeks. Or is the user's long-term layout to play, always for the sake of users, but mainly realized later is repeated consumption of the user.
This is not to say what the end you will find, to find their own pattern, and finally almost everyone money. (We say that every year worked hard this year than last year, but we finally found each year earn more than before, and that is the truth)
2: Fan powder abandon, looking for fine vertical field of Fun accurate flow conditions can do paid traffic!
Previously, network marketers are hundreds of standard cell phones, thousands of micro-channel, micro-channel add flour is not the bottom line, is the only person cited, free traffic anyway, everywhere.
Yes, a few years ago few of our peers, fewer restrictions, traffic is cheap, we can fill every turn hundreds of micro signal.
The realization is very simple and crude, it wants to rely on the amount of direct filtration. Anyway, some people, this does not work directly under one of the Internet business opportunities and others do not.
The 2019 group control volume play destined to be restricted more and more strict, with the layout so many micro-channel under a network environment, micro letter apparently also focus on combating object.
With the increase in competition in every industry peers, I realized more and more transparent, in fact, this year, many industry heavyweights have begun to recommend to abandon free traffic.
Another abandon the free flow of meaning I think it is abandoned van powder, because the world is only one worthless traffic approaching free, that is the norm powder.
Indeed, this year's Fan powder realizable also lacks a good move, and before that they also commonplace realization mode, you do not push a cold cash. So Van powder can only be realized after getting lower and lower, the place will be able to use less and less.
After asking profitable trend, must be: small but beautiful, also put micro-channel marketing is the reason, the pursuit of a large range of a miracle powder, it is better to pursue a number of vertical turn their areas of expertise.
Realizable docking vertical area is precise fans, but the precise fans very tough, usually with a free routine simply draining, however. But many people do not understand the reason, a precise powder can be worth tens of hundreds of garbage van powder.
For example, see my article add my micro letter, I want to belong to this kind of network marketing powder, and I do all day only to a group of tasks to be red to pink female red by means of fission, how can I look at this article to add my micro letter how many of those female flour quality powder can be worth?
The answer will come out naturally, we do not pursue a false prosperity on the surface, those who are quick to blow my micro believed to have hundreds of thousands of friends, vibrato there are millions of fans, I'm usually too lazy to Dali, not looking down, he is too high see the value of their own fans.
Obviously liquidity so low, blowing themselves also have to really like the big star of a million fans.
So, the purpose is to focus on vertical areas with limited traffic, create enormous value.
3: Strengthening IP to create, enhance people set up, strengthen trust and viscous fans.
In 2010, Ma: 5 years later, or e-commerce, or no business can.
Similarly into 2019: After 5 years, or to create IP, or no business can.
How to Create a Personal IP which I will not say more, previous articles have said many times, I must still have to reiterate that:
Fans of your ability to pay, depending on his level of trust in you. All transactions based on trust, so as older drivers marketing, we must work hard on the deal.
Flow rate = conversion sales × × customer unit.
Now do not increase traffic, high traffic cost, that supposed, so only conversion rates and customer unit to work hard, to build what IP?
Immediate goal is to increase the conversion rate, the latter also indirectly increased customer price, so in this way make up for the performance bottleneck caused by traffic.
IP to create a place with a not create IP, in equal flow conditions created by the values are vastly different, I have to say, individual IP time has come, as a grass-roots, we really have no other way can chosen.
4: increased customer price, increase profits, increase conversion rates.
This is an in-depth for the first 3:00 of it!
Wang Tong teacher saying: as long as you dare to sell, some people dare to buy!
I found that most network marketers, they significantly underestimated the ability of fans to pay for them, and for drainage accustomed to them, sometimes compared to consider customer price and the conversion rate, the more often they like to think about how build more to some traffic.
Obviously you can under the existing fans, by optimizing customer price and the conversion rate to achieve the effect of the flow of make up, why did we have to think more than to engage in some traffic? The problem now is not good drainage is difficult ah!
Or the above formula: Sales = flow × × conversion rate of customer unit.
Create IP is the impact of the conversion rate and customer price an important means, but not the only means, I devoted the first four points off the unit price and the conversion rate is hope for your inspiration, I believe that everyone has their own way of cash, just intended to tell you, in 2019, we are in this to think carefully about our business model up.
5: make multiple backups of core users, reducing unnecessary losses.
You have to remember any one industry, basically in the conversion rate of 10%, while the vast majority of the industry conversion rate of 1% to 5%, of which 2-3% majority.
In other words, we are struggling on the surface do so much traffic, in fact, what most people do not use, because they are destined to just a passing in your micro letter, you can not never transformed them.
And those who can pay for us, we were transformed people, listen to the words of our talent is the object of our real concern.
So, you will find a good job that the core user enough, but now so easy title, but not any place to store so much powder, which is supposed to?
Answer: Users only need to take care of the core, the core part of your users make multiple backups.
There are multiple backups general way: pull the micro-channel group, plus another micro letter, plus QQ, leaving the phone number and so on!
Here popularize the concept of core users:
1: you can pay for people.
2: People can spread for you.
3: to bring people more contacts and resources for you.
4: You can understand, then, did you listen and familiar people.
6: community economic era, we must attach importance to the role of the community.
When it comes to micro-ecological letter: micro signal, the public number, micro-letter group, circle of friends.
For now, micro-channel group is the minimum flow limit is hit the pool, and I think the economic community is a revolutionary economy.
Before human communication:
Ancient: IP Messenger, messengers on horseback, motionless for months to receive information, inefficient!
Modern: phone calls, send text messages, no way, or most of the time you can only express a message with a person, inefficient!
Now: micro-channel group, circle of friends, have an idea and send messages directly to the micro-letter group and circle of friends, a short time but also a lot of people can see free, passive and still others see, people will finally have the intention to come to you this change is the result of the high efficiency mode of transmission of the message, of course, bring the era!
Community economy has just started, now you look at the social eating much electricity supplier community dividend, in fact, invisible micro-channel group which also played a role in the fans back up, but I also recognize that some industries do not fit pull group.
But no matter how, as a network marketer, and now you have to be paying attention to the community!
7: always respect the rules of ecological micro-letter, not quick destruction of this ecosystem.
Micro letter appears there is a landmark, it changed the fate of countless people. As the month super active application 1 billion. Not brought marketing is absolutely impossible, even acquiesced own micro-channel marketing.
2015, Zhang Xiaolong said: every individual no matter how small, is a brand.
What is the brand? Valuable brand, the brand can be realized, the brand can make money, of course, to marketing the brand!
So from that, the micro-business, public numbers to win a blowout development!
We must understand the good intentions of micro letter, not difficult to see past few years, really is a micro-channel user experience as the core, constantly optimize this platform.
Similarly I held it above that case was closed, no one not to undermine the user experience, you destroy the user experience, I'm sorry I'm going to hit you, I think this is nothing wrong.
So, advise in micro letter to all entrepreneurs, we have to think of our business, there is no ecological damage micro letter? There are no bad user experience to bring to the people? I told before the user is not a win-win?
Giving you a word: world's greatest business model called: altruism.
8: keeping up with the latest changes in the circle, to learn to understand the rules of marketing, pay more attention to raising anti-seal number and skills.
Well, it looked futile, but as a marketing person they have always learning, as a look at the micro-entrepreneurs letter to eat, how these rules platforms can not learn it.
These specific learning method is not to say, you naturally pay more attention to a few big brothers will be able to circle the first time to get the latest rules and techniques.
More than 8:00 is the way my summary of our network marketing people storm title transformation, we want to help.